Performance Marketing News

Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible from your affiliate partnerships? Review […]

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

“Do you want to make money working from home and selling the products you already use?” Most people would quickly delete this message. The world is becoming more and more immune to sales pitches and you’ll never get noticed with this cookie cutter approach to recruiting affiliates. So, how do you get noticed above all […]

One of the biggest dangers in the affiliate channel is stagnation, or letting things run on auto-pilot. Since the channel is all about relationships and growth, a top priority for all affiliate programs is to find new affiliates and keep the momentum going. When performance isn’t improving (or worse, going downhill), this is a leading […]

The process of finding new affiliates to join your program can be daunting. One of the most common challenges is where to find affiliates. The Internet is a big place, and many advertisers don’t know where to start or what to look for. JEBCommerce has been managing affiliate programs since 2004 and with that experience […]

“Just recruit affiliates, that’s all we need.” As an affiliate program management agency, we are often asked if we can offer affiliate recruitment services only.  Although a very important task, recruiting affiliates is only one aspect to advancing long term growth. Often, advertisers want recruitment for their affiliate program because they don’t have the resources […]

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.

The perfect affiliate recruitment email can be easy to write and super effective, but you have to put the time into it or it will fall flat. Our CEO, Jamie Birch, updated a previous post on our blog helping you to craft the perfect affiliate recruitment email.

New to the affiliate space? This article outlines what exactly is involved in affiliate management!

A marketing manager’s guide to coupon affiliate success. We saw during the 2008 recession that affiliate marketing is very important when an economy swings down because consumer behaviors change and traffic to online coupon sites increase. Even if you already have a solid network of influencers promoting your brand, there is more you can do […]