Performance Marketing News

Top Tips from Affiliate Marketing Leaders I am sure you have asked yourself or have been asked this question more than once this year  – How do we increase sales in 2020? To answer this question, we asked industry leaders in the affiliate marketing channel how they plan to increase sales amidst ongoing changes. These […]

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote […]

Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don’t want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI for online retailers? JEBCommerce worked […]

Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible from your affiliate partnerships? Review […]

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

“Do you want to make money working from home and selling the products you already use?” Most people would quickly delete this message. The world is becoming more and more immune to sales pitches and you’ll never get noticed with this cookie cutter approach to recruiting affiliates. So, how do you get noticed above all […]

One of the biggest dangers in the affiliate channel is stagnation, or letting things run on auto-pilot. Since the channel is all about relationships and growth, a top priority for all affiliate programs is to find new affiliates and keep the momentum going. When performance isn’t improving (or worse, going downhill), this is a leading […]

The process of finding new affiliates to join your program can be daunting. One of the most common challenges is where to find affiliates. The Internet is a big place, and many advertisers don’t know where to start or what to look for. JEBCommerce has been managing affiliate programs since 2004 and with that experience […]

“Just recruit affiliates, that’s all we need.” As an affiliate program management agency, we are often asked if we can offer affiliate recruitment services only.  Although a very important task, recruiting affiliates is only one aspect to advancing long term growth. Often, advertisers want recruitment for their affiliate program because they don’t have the resources […]

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.