Affiliate Management Tips

Affiliate Marketing Guide to Profitability: ROI and Commission Rates

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote …

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Affiliate Marketing Drives Higher ROI for Online Retailers

Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don’t want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI for online retailers? JEBCommerce worked …

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Improve Affiliate Marketing Program ROI

Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible from your affiliate partnerships? Review …

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How to Calculate Affiliate Marketing ROI

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let’s start with the ballpark figure that you might be looking for. Here is our basic rule – you shouldn’t expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

How to Find New Affiliates

One of the biggest dangers in the affiliate channel is stagnation, or letting things run on auto-pilot. Since the channel is all about relationships and growth, a top priority for all affiliate programs is to find new affiliates and keep the momentum going. When performance isn’t improving (or worse, going downhill), this is a leading …

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The Best Affiliate Recruitment Tools and How to Use Them

The process of finding new affiliates to join your program can be daunting. One of the most common challenges is where to find affiliates. The Internet is a big place, and many advertisers don’t know where to start or what to look for. JEBCommerce has been managing affiliate programs since 2004 and with that experience …

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Are Affiliate Recruitment Services Really All You Need?

“Just recruit affiliates, that’s all we need.” As an affiliate program management agency, we are often asked if we can offer affiliate recruitment services only.  Although a very important task, recruiting affiliates is only one aspect to advancing long term growth. Often, advertisers want recruitment for their affiliate program because they don’t have the resources …

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