Performance Marketing News

Bit short of your monthly (or yearly) revenue forecast? Or, maybe the affiliate program is new, and you really want to show what it can do. Better yet, your company found some extra marketing budget and gave it to you to increase e-commerce sales. Whatever the reason, we all find ourselves looking for ways to […]

What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has already happened this year that […]

Does everyone remember the tale of Pandora and her box of surprises? According to Greek mythology, Pandora was said to be the first woman on Earth. She was created by Hephaestus and Athena on instructions from Zeus. Once formed of clay, one-by-one each of the gods gave Pandora gifts, such as femininity, craft making, stubbornness […]