Eight things you need to know about your affiliate partners.

Posted February 7, 2011 in ,

Do you know these 8 things about the top affiliates in your affiliate marketing program?At the Affiliate Summit I was on a panel discussing ways to build better relationships with your affiliates and your affiliate managers.  We just got our session comments back and overall it seemed people really enjoyed our panel and the information we provided.  Although we didn’t discuss any real “ninja” (as one attendee described it) tricks of the trade, we did chat about some great stuff, that while fundamental, are extremely important.

An audience member asked me a question related to how we create good relationships.  I began by defining what a good relationship is.  It’s always a good place to start.  Now, I’ll be the first to say that we don’t always hit our target, but we try and put systems in place as best we can to make sure our affiliates are taken care of and have a way to let us know what else they need.

Here is a quote I used to kick off this part of the discussion:

“A strong relationship is mutually beneficial, results in a win-win arrangement, is build on trust and leads your affiliates to not only knowing you, but liking you and ultimately trusting you.”

The panel and I talked about what affiliates typically getting annoyed with most often that kept them from liking and trusting affiliate managers and one of those issues was simply not spending the time to get to know them.  By not doing that on an individual basis, affiliate managers tend to send inappropriate messages that seem more like spam than a personal introduction or news update.  So, on the affiliate manager side of things, knowing your affiliates on an individual basis is job one in developing strong relationships.

So what types of things do you need to know?  Great question.  Here are eight things we push our staff here to know about each of our affiliates in our clients’ programs.  How many of them do you know about your partners?

  1. How do they market to their customers?
  2. Who are their customers?
  3. How do they prefer to communicate with you?
  4. What is their business model or niche?
  5. What offers work for them consistently?
  6. What are their needs from you?
  7. What opportunities do they offer?
  8. When is their peak season?

These are a few of the things you’ll need to know.  Maybe you can use these on your next call to start the conversation off, I bet you will learn quite a bit by finding these answers.

Affiliates – what do you wish your affiliate managers knew or would ask you?

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About the author

Jamie Birch


Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!