If you are in affiliate marketing, you are probably trying to determine if your sales through this channel are incremental or not. We are fortunate now that there are many different technologies and strategies to increase the likelihood that you are driving those ever elusive sales and you are only paying for incrementality. Check out the video below. We recently released a benchmarking tool that will allow you to see how you stack up and will provide you a detailed report outlining what you can do if incrementality, channel attribution and cart sniping are issues you want to address. Then check out our tool.