Part 6 – Why Should I Hire an Affiliate Management Agency – an OPM?

In our ongoing series on hiring an OPM, today let’s discuss core competencies.  Your core competencies to be precise.  Your organization, department or organization is set up with a certain skillset, culture and talent pool.  Those things help create your core competencies.  They may not be set up for the high level of outreach, flexible negotiations and other aspects of affiliate management.  And ya know what, that is ok :).

And that is where an agency fits in.  Our core competency is affiliate management.  An agency frees you up to continue focusing on yours, while ensuring that your affiliate program continues to grow by having a solid, experienced and high performance team manage it from within an organization that is optimized for that exact activity.

Freeing you up to focus on the items you are good at, set up for and excel in is another great reason to hire and outsourced program manager.




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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!