Misc

Affiliate OPM: Experience to Stay Ahead of Change

Buyer behavior, the economy and the affiliate channel is changing at a pace reminiscent of 2008-09. With a drastic change in consumer buying behavior, disruption to manufacturing and logistics and more, it is imperative that your affiliate program is able to pivot appropriately. We are talking about more than simply making sure your company stays …

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My Adidas – Influencer Marketing's Roots

It was July 19th, 1986. Madison Square Garden. Darryl McDaniels, Joseph Simmons & Jam Master Jay stood before thousands and made one simple request, “hold up your sneakers”. When people think of influencer marketing they think of popular YouTube stars, Instagram followings & monthly unique visitors. And they’re not wrong, that is exactly influencer marketing …

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