Performance Marketing News

Discover why the pay-for-performance model makes affiliate marketing one of the most resilient channels in digital commerce, and learn how to prepare for the future.

Explore the final evolution of affiliate marketing, from the rise of creator commerce and global expansion to navigating strict regulatory compliance.

Learn how AI and predictive automation are transforming affiliate marketing, and why human relationships remain the ultimate competitive advantage.

Discover how affiliate marketing has evolved from a siloed channel into a full-funnel payment model, driving performance-based growth from CTV to checkout.

Discover why last-click attribution hurts your affiliate growth and how dynamic commissioning can protect margins while rewarding new customer acquisition.

Check out The PMA's (Performance Marketing Association) handy glossary of 300+ affiliate marketing definitions, acronyms, and abbreviations. Free!

Buyer behavior, the economy and the affiliate channel is changing at a pace reminiscent of 2008-09. With a drastic change in consumer buying behavior, disruption to manufacturing and logistics and more, it is imperative that your affiliate program is able to pivot appropriately. We are talking about more than simply making sure your company stays […]

Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.

Affiliate marketing is a large, dynamic, and global force. You many be surprised just how big it really is. Check out our findings here!

From the advertiser side, any ROI numbers, projected revenue or makegood promises that a publisher can make are what will sell your placements! Help us explore the different perspectives that can help making a placement calendar even easier for all parties.