Expanding Affiliate Beyond the Silo for Full-Funnel Growth
By Staff
Discover how affiliate marketing has evolved from a siloed channel into a full-funnel payment model, driving performance-based growth from CTV to checkout.
Performance Marketing News
Moving Past the Last-Click Attribution Trap
By Staff
Discover why last-click attribution hurts your affiliate growth and how dynamic commissioning can protect margins while rewarding new customer acquisition.
Performance Marketing Glossary – a Free Resource From The PMA
By Staff
Check out The PMA's (Performance Marketing Association) handy glossary of 300+ affiliate marketing definitions, acronyms, and abbreviations. Free!
Affiliate OPM: Experience to Stay Ahead of Change
By Jamie Birch
Buyer behavior, the economy and the affiliate channel is changing at a pace reminiscent of 2008-09. With a drastic change in consumer buying behavior, disruption to manufacturing and logistics and more, it is imperative that your affiliate program is able to pivot appropriately. We are talking about more than simply making sure your company stays […]
FMTC: A Datafeed Solution for Publishers, Agencies/OPMs and Merchants
By Stephen Robinson
Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.
2019 Affiliate Marketing Market Size
By Jamie Birch
Affiliate marketing is a large, dynamic, and global force. You many be surprised just how big it really is. Check out our findings here!
Developing ROI on Placements – A Request to Publishers
By Morgan Hanigan
From the advertiser side, any ROI numbers, projected revenue or makegood promises that a publisher can make are what will sell your placements! Help us explore the different perspectives that can help making a placement calendar even easier for all parties.
Your First Day Checklist to Start Managing Your Affiliate Program
By Taylor Weibert
Inheriting the affiliate channel can be a daunting prospect, but with a simple checklist and a secret trick you’ll be off to a running start!
Five B’s of Building Strong Affiliate Relationships
By Shane Tyler
Building strong affiliate relationships is key to success - here we break down five different ways to foster those relationships.
A Career in Affiliate Marketing: What to Expect in the First Three Months
By Katie Winger
Thinking about beginning a career in affiliate marketing? This article outlines what to expect in the first three months!
