Lisa Riolo, Episode 14, Affiliate Marketing Expert

Lisa Riolo – Co-Founder of Impact and Affiliate Marketing Expert

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 0 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

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Today I talk with Lisa Riolo, Co-Founder of one of the industries leading affiliate marketing powerhouses - Impact, an affiliate tracking platform. We talk about all things affiliate marketing, where the affiliate marketing industry is going, the rise of affiliates becoming their own brands and utilizing their power and a host of other topics. She shares some amazing leadership principles, that you definitely don't want to miss.
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What is Driving E-Commerce Sales Right Now?

JEBCommerce Employee Profile - Kenny Dodge

Kenny Dodge

Affiliate Manager

Kenny Dodge

Affiliate Manager

Time with company: 2 yrs 7 mos

Kenny started at JEBCommerce in the Spring of 2016. Before entering the affiliate industry, Kenny ran marketing departments in Tech and Healthcare. He now manages the Saatva Mattress affiliate program and several Health & Beauty programs. Kenny prides himself in taking ownership of his programs under management and enjoys working with his advertisers to grow their affiliate program and crush their goals.

He and his wife, Katherine, were married in 2018 and just recently welcomed their first child, Michael, into the family. When he’s not working with clients, Kenny enjoys fixing up their house, playing golf, or spending time with family in the North Idaho area.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager, Certified Partnerize Pro

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What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has…
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How to Calculate Affiliate Marketing ROI

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 0 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

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Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.
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Why homeTRADER.ca chose JEB to Manage Affiliate Program

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 0 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

Need a speaker for your next event? I can do that, too!

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homeTRADER.ca, a leader in the real estate market, selected JEBCommerce to grow and manage the affiliate program.  homeTrader.ca is Canada’s real estate destination. Users can find and post rental properties as well as properties for sale, both resale and new homes and condos.  Publications include: New Homes, Renters News, Condo…
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WeeSprout Affiliate Program Now Live!

JEBCommerce Employee Profile - Dorothy Dalton

Dorothy Dalton

Affiliate Manager

Dorothy Dalton

Affiliate Manager

Time with company: 6 yrs 8 mos

Dorothy graduated from Northern Arizona University in 2013, with a degree in Sociology in the hopes of helping people cope better with life's challenges. In February 2014 she applied for an affiliate position at JEBCommerce and was hired even though she didn’t have a background in affiliate marketing, but is relational, an achiever, positive, and focused. That was over 6.5 years ago and she has come a long way in knowing almost everything about affiliate marketing given her client experience over the last 6.5 years. Her clients have been in the fashion (Paul Fredrick), home goods (Zak Designs), decor (Redbubble and Mimeo Photos), and even travel (Contiki and Trafalgar) verticals.

In Dorothy’s free time; she attends church functions, traveling the US and world, and hanging with her friends/family, and pup Penny.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager

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JEBCommerce is excited to announce that we are now managing the affiliate program for WeeSprout!
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