Performance Marketing News

Earlier this week I wrote about some of the things we discussed at AvantLink’s Future of Affiliate networking event in Vegas this past February.  One of my biggest joys is meeting amazing people in our space and spending some time getting to know them and what they do, where they’ve been and how they got […]

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]

And there is the second benefit for affiliates, and merchants. Since the affiliate can use a direct link, they can then pass their link juice to the merchant. I have been told of affiliates that were able to acquire a few more points on commission in turn for using the ALE exclusively and direct linking to a specific merchant. More power to the affiliates here, and an added benefit for merchants.