Performance Marketing News

What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has already happened this year that […]

New customer acquisition through the affiliate channel continues to be a larger focus for all retailers. How would you like 90% of customers acquired through your affiliate program be new to your company! Check out mini case study where we show we did that with one of our premier home and decor clients.

At JEBCommerce we focus heavily on profitability, new customer acquisition, and increasing the margin for our clients in this channel. New Customer Acquisition is one of the methods we measure programs by as well as a tactic to increase margin and the overall success of the channel for our clients. We’ve written about this subject […]

“Learning is like rowing upstream: not to advance is to drop back.” ~ Chinese Proverb.  I’m not sure if I’ve ever heard it expressed so clearly the importance of learning in your personal and professional growth.  When you stop learning, you simply lose ground each and every day.  And how true is that in our […]

Now that 2013 is behind us, and there is at least a few days breathing room from Q4, it’s time to look back and recap some of the great things that our teams accomplished  and some of the other notable events and items in the past year. Let’s start off with our new clients.  We have […]

TechCrunch, Comscore and a host of other organizations reported huge increases in sales online in 2013.  Retailers are seeing more customers migrate to the web and are finding the affiliate channel an effective and profitable way to capitalize on this trend.  New customer acquisition and affiliate engagement have been, and continue to be, significant initiatives […]

“Those sales are great, but the margin was low.”  “Great revenue month, but we sold new product and still have so much left in the warehouse.”  “Really glad that promotion hit it out of the park, but did we see any increase in our profitability?”  “Love to see that sales growth, but we aren’t seeing […]