Performance Marketing News

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

Picture yourself, Monday morning rolls around and you head off to work. Like most, you grab your cup of coffee and start planning out the week ahead of you. Before you know it, Friday arrives, and you feel as though you barely accomplished anything during the week. Let’s face it, we have all been there […]