Performance Marketing News

3 Things You Should Have in Your Affiliate Program Terms and Conditions

[vc_row][vc_column][vc_column_text]We been launching and growing affiliate programs since 2004 with over 100 under our belts.  I lost count at that point.  With so many different organizations and advertisers, we see a lot of affiliate agreements come across our desk.  I asked my staff what 3 things they feel are important to include in any terms […]

Clean Data – Why it's important to honor coupon policies.

Affiliates - there are a lot of great and respectable coupon sites that I have not only been fortunate and blessed to work with, but to also call close friends. For those of you that fall into that category, you are doing all the right things. For others who don't think it's that big of a deal, let me stress that this is a big issue for merchants. It is casting a shadow on our industry and I encourage you to reach out to these merchants and truly partner with them. When you look out for them, they really begin to look out for you.