Performance Marketing News

There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly.

Holding yourself accountable in both professional and personal situations will transform your life and your relationships with those around you. If you aren’t familiar with the term accountability, a simple way to think about it is a mindset where you acknowledge the role you play in certain outcomes (positive or negative) instead of thinking things […]

Something I have noticed with a lot of people recently is that everyone works very hard to make sure they live their day-to-day lives with the maximum amount of overwhelm possible. From the moment they wake up, to their “down” time in the evening, they work on staying overwhelmed throughout. I know what you must […]

Conference calls suck. Especially big ones with large groups of people. I have always been a fan of in-person or one on one calls, however from an efficiency standpoint, I can understand the necessity. It does not mean those big calls don’t sill suck though. I am reminded of a video that I am sure […]

“Learning is like rowing upstream: not to advance is to drop back.” ~ Chinese Proverb.  I’m not sure if I’ve ever heard it expressed so clearly the importance of learning in your personal and professional growth.  When you stop learning, you simply lose ground each and every day.  And how true is that in our […]

I remember a time, farther back than I care to mention, when I managed programs, well, from the hip.  Runnin’-n-Gunnin’ is what we call it now.  As a new affiliate manager, I just didn’t know any better.  When I was asked what my program goals were, or where I wanted to be, I would just […]

Are you an ideal affiliate manager?  We have been working with affiliate programs since 1999 and at times, we made some mistakes.  I know, for those of you who know me personally, that is probably hard to believe (said with my most sarcastic voice), but it’s true. Many of these mistakes come from simply not […]