3 ways to serve your affiliates more effectively.

3 ways to service your affiliates betterWe are always looking for ways to better service our affiliate partners. Happy affiliates that have everything they need to be successful will be just that… successful. And you want them successful with your affiliate program, so it’s important to continue to strive for great customer service in all your dealings with affiliates. And to be honest, it’s not brain surgery or rocket science. Time tested features, characteristics and activities that are anything but new can help even the ol’ vet improve the success of their program. Here are three quick ways that you can serve your affiliates more effectively.

  • Complete Data: Have you sent a newsletter with an upcoming promotion but failed to include the start date of that promotion or the end date? Making sure the data you send to your affiliates is complete 100% of the time is vital.
  • Use a Database: If you aren’t using some sort of database to keep track of your affiliates and their preferences, needs, audience, opportunities and interests, you are seriously missing the boat. If you have to remember all these things off the top of your head, you’ll miss things and won’t be able to service your affiliates as well as you should.
  • Use Social Media: It’s funny that I still talk about this with new and seasoned affiliate managers. Many seem to either, themselves, have a jaded view of social media (twitter, facebook etc) or they know their supervisors do. Business is done on these communities and relationships are discovered and strengthened. Don’t ignore them.

    Affiliates, here’s a chance to share your ways that your affiliate managers can be more of service to you. Do tell, what are you three main ways they could service you?

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    About the author

    Jamie Birch

    Founder/CEO

    Connect with me on: Skype
    Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!