AcquisitionVRetention

New Customers vs. Return in the Affiliate Channel

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.
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RoadToEmeraldCity

The Journey Continues: Influencer Test (Part 2)

JEBCommerce Employee Profile - Aida Ortiz

Aida Ortiz

Publisher Development Specialist

Aida Ortiz

Publisher Development Specialist

After graduating from the FIDM/Los Angeles and launching her professional career as fashion designer for a decade, Aida moved on to designing/marketing collections for clients like Metropolitan Art Museum, Disney and QVC at the 1928 Jewelry Co., corporate investing, and court reporting. Aida was the Director of the Gateway to America program for Apogee Physicians where she traveled to India to train International Medical Graduates who were seeking medical residency in the United States.

The role Aida loves most is Mom to her two amazing sons . Her passions are designing, vintage clothing, opera, disco music, Mexican food and running with her Jack Russell Terrier, Rex.

A high-paced team environment is a driving force for Aida. So joining the JEB team as their Publisher Development Specialist is truly a great fit.

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she…
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160614_OmniChannel_v2© Onlyyouqj / custom / lic.

Omni-channel Marketing – How Do Affiliates Fit?

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?
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ToolsOfTheTrade

Growing Affiliate Programs With Minimal Optimization Tools

JEBCommerce Employee Profile - Tyler Johnson

Tyler Johnson

Affiliate Manager

Tyler Johnson

Affiliate Manager

Tyler started at JEBCommerce in February of 2014 as shared resource personnel and is currently working as an Affiliate Manager. He utilizes customer service and relationship building skills he learned while working as a caddy while going to school at Lewis Clark State College. In 2012 he graduated with a Bachelor’s Degree in Business Administration and minored in Marketing. He currently works on the team responsible for the Bodybuilding.com, Eastern Mountain Sports, Bob's Stores, Travelsmith, Chasing Fireflies, and Nourish + Bloom affiliate programs. In his spare time, he is a self described "golf-aholic" whose love for the game since a young age allowed him to play for Lewis Clark State College's Men's Golf Team.

  • Email:
  • Phone:1 (800) 208-6215 ext.223
  • Skype:tyler1234310
Last winter I was attempting to work on my truck because both the starter and the alternator needed to be replaced. It did not go smoothly or quickly to say the least, but eventually, with several uses of certain words I won't mention here, I was able to get it…
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YouSunkMyCargoShip

The Biggest Mistake in Affiliate Marketing

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

  • Email:
  • Phone:1 (800) 208-6215 ext.226
  • Skype:jamiee.birch
Now that the rush of Q4 is behind us, and many of you have been able to settle in to the new year, it's time to look ahead. Many of our affiliate marketing clients are working with us on their entire 2016 and 2017 plans and one common question we…
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TortoiseAndHare

Affiliate Marketing – A Marathon Not a Sprint

JEBCommerce Employee Profile - Jon Goodwin

Jon Goodwin

Director of Strategy

Jon Goodwin (aka Jonny B Good)

Director of Strategy

Jonathan graduated from Eastern Washington University in 2008 with a Business Administration degree. Before starting at JEBCommerce in November 2010 he was highly successful in the business-to-business sales arena. He has a strong background in client management and excels in affiliate marketing management. Over the course of the last 4 years at JEB, he has experience with top IR500 accounts and local clients as well. In his spare time he loves to spend time with family. He’s a fitness junkie, football fanatic, snowboarder, plays guitar, and just learned how to golf. Jonathan currently is the Director of Accounts overseeing the Bodybuildling.com, Eastern Mountain Sports, Johnston & Murphy, Ouidad, TravelSmith, Shinola, DownEast, and Bulu Box.

  • Email:
  • Phone:1 (800) 208-6215 ext.213
Often times I hear the question from advertisers, “Why does it take so long to gain traction in the affiliate program?” I decided it would be helpful to…
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WildGingy© Jerome Chua / flickr / lic.

Eggnog + conference calls = success

Conference calls suck. Especially big ones with large groups of people. I have always been a fan of in-person or one on one calls, however from an efficiency standpoint, I can understand the necessity. It does not mean those big calls don't sill suck though. I am reminded of a…
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