Performance Marketing News

Q4 is upon us. Here are 10 things you can do now to ensure that your affiliate program is as successful as possible.

Listen as Blagica Bottigliero, Jill Royce, and Marty Kihn dive into digital marketing and more in a recent interview for Paleo Ad Tech.

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.

With Amazon recently cutting affiliate commissions, now is the time to diversify your affiliate income stream. Our team put together a list of alternatives for affiliates to promote in light of this Amazon change.

The initial discovery calls with affiliate partners can be intimidating. What should I ask? How do we implement proper goals and expectations? We go through some of the best questions to ask to set both parties up for success!

Here are 4 ways to increase the efficiency of your spend in your affiliate program, without scaling the program back in any way.

Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.

Sweepstakes are genuinely a great way to engage a targeted audience, drive sales, and increase brand awareness. Working with an affiliate allows you the opportunity to work more closely and build a valuable relationship that is mutually beneficial.

How does negotiation apply to the world of affiliate? We break down this question and more with several top experts from different industries of affiliate marketing.

What happens when an advertiser tries to cut CPA and use the affiliate channel to bring in “free” traffic and conversions?