Performance Marketing Glossary – a Free Resource From The PMA

Performance Marketing Glossary – a Free Resource From The PMA

Ever scratched your head over some of the terms used by Performance Marketing wonks? Well today’s your scalp’s lucky day. Our friends at The PMA (Performance Marketing Association) have developed a handy glossary that includes more than 300 affiliate marketing definitions, acronyms, and abbreviations.

The glossary represents countless hours of effort and the expertise of a variety of contributors. And because it is a “living” document, it promises to reflect changes in the industry, emerging technologies, and more. Oh, and did we mention it’s free? Check it out now over at The PMA!

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