Ever scratched your head over some of the terms used by Performance Marketing wonks? Well today’s your scalp’s lucky day. Our friends at The PMA (Performance Marketing Association) have developed a handy glossary that includes more than 300 affiliate marketing definitions, acronyms, and abbreviations.
The glossary represents countless hours of effort and the expertise of a variety of contributors. And because it is a “living” document, it promises to reflect changes in the industry, emerging technologies, and more. Oh, and did we mention it’s free? Check it out now over at The PMA!