Performance Marketing News

What to Ask on Affiliate Discovery Calls

By Shane Tyler

The initial discovery calls with affiliate partners can be intimidating. What should I ask? How do we implement proper goals and expectations? We go through some of the best questions to ask to set both parties up for success!

4 Ways to Increase The Efficiency Of Spend In Your Affiliate Program

By Kenny Dodge

Here are 4 ways to increase the efficiency of your spend in your affiliate program, without scaling the program back in any way.

5 Mindsets for Success in Managing an Apparel Affiliate Program

By Morgan Hanigan

Here at JEBCommerce, we pride ourselves on being experienced in managing fashion and apparel affiliate programs. Check out these five mindsets we recommend you consider when managing your own fashion and apparel affiliate program!

FMTC: A Datafeed Solution for Publishers, Agencies/OPMs and Merchants

By Stephen Robinson

Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.

Affiliate Sweepstakes & Giveaways – What To Include

By Taylor Weibert

Sweepstakes are genuinely a great way to engage a targeted audience, drive sales, and increase brand awareness. Working with an affiliate allows you the opportunity to work more closely and build a valuable relationship that is mutually beneficial.

5 Things to Consider when Choosing an Affiliate Network

By Kristin Wardwell

When launching a new affiliate program, you need to make sure the network you launch on best aligns with your program goals. Evaluating competitors, technology, support, pricing, and affiliate base will help you choose the right network.

Elite level affiliate marketing or just good enough?

By Thomas Henderson

Much like endurance racing, what you put into affiliate marketing is what you get out of it. Are you investing into your program at an elite level?

Agency vs. In-House: It Comes Down to Results

By Jamie Birch

What can an agency do and what value do they provide that an in-house team managing your affiliate program would not provide? In this article we dive into a few ways an agency outperforms staff on hand.

How Does Negotiation Work in Affiliate Marketing?

By Shane Tyler

How does negotiation apply to the world of affiliate? We break down this question and more with several top experts from different industries of affiliate marketing.