Performance Marketing News

Here are 4 ways to increase the efficiency of your spend in your affiliate program, without scaling the program back in any way.

Here at JEBCommerce, we pride ourselves on being experienced in managing fashion and apparel affiliate programs. Check out these five mindsets we recommend you consider when managing your own fashion and apparel affiliate program!

Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.

Sweepstakes are genuinely a great way to engage a targeted audience, drive sales, and increase brand awareness. Working with an affiliate allows you the opportunity to work more closely and build a valuable relationship that is mutually beneficial.

When launching a new affiliate program, you need to make sure the network you launch on best aligns with your program goals. Evaluating competitors, technology, support, pricing, and affiliate base will help you choose the right network.

Much like endurance racing, what you put into affiliate marketing is what you get out of it. Are you investing into your program at an elite level?

What can an agency do and what value do they provide that an in-house team managing your affiliate program would not provide? In this article we dive into a few ways an agency outperforms staff on hand.

How does negotiation apply to the world of affiliate? We break down this question and more with several top experts from different industries of affiliate marketing.

What happens when an advertiser tries to cut CPA and use the affiliate channel to bring in “free” traffic and conversions?

Many times advertisers don’t align cookie days with their technology solutions and won't see results from the affiliates. If content affiliates are general introducers it may take months for users to convert to customers and if cookie days set for a shorter period sales may never be attributed to these affiliates.