Performance Marketing News

What can an agency do and what value do they provide that an in-house team managing your affiliate program would not provide? In this article we dive into a few ways an agency outperforms staff on hand.

How does negotiation apply to the world of affiliate? We break down this question and more with several top experts from different industries of affiliate marketing.

What happens when an advertiser tries to cut CPA and use the affiliate channel to bring in “free” traffic and conversions?

Many times advertisers don’t align cookie days with their technology solutions and won't see results from the affiliates. If content affiliates are general introducers it may take months for users to convert to customers and if cookie days set for a shorter period sales may never be attributed to these affiliates.

The key to protecting your affiliate program during personnel changes is to make sure that you create the right tools to make sure that the next person is well equipped to keep the program moving forward.

Browser Privacy is a continually evolving part of the digital marketing landscape, is your affiliate program ready for these changes?

Like keeping your body and mind healthy, it's important to keep affiliate programs healthy. This can happen a number of different ways, but these 5 simple checks are a quick way to diagnose the health of your affiliate program.

Do you know the impact Apple ITP 2.2 update will have on first-party cookies? What does this mean for web and mobile traffic? Make sure your site is set up for success.

When it comes time for a new program launch, we use processes and rely on our industry connections to get the program performing quickly.

From the advertiser side, any ROI numbers, projected revenue or makegood promises that a publisher can make are what will sell your placements! Help us explore the different perspectives that can help making a placement calendar even easier for all parties.