Performance Marketing News

Many clients we work with wonder if they should add another network to their affiliate program to allow them to reach more affiliates and, in turn, increase sales. While there are certain cases where multiple networks can add value, the majority of the time multiple networks add unnecessary admin work and raise costs without actually […]

Many affiliate programs utilize a tiered commission structure, continue reading to learn why this may be giving money away and how to spend more effectively...

The impact social media has had on society is undeniable. For most it is the first thing we check when we wake up and the last thing we check before we go to bed. Ah yes, social media may consume our lives but no matter where you stand on the subject it has been a […]

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

Picture yourself, Monday morning rolls around and you head off to work. Like most, you grab your cup of coffee and start planning out the week ahead of you. Before you know it, Friday arrives, and you feel as though you barely accomplished anything during the week. Let’s face it, we have all been there […]

Growing up, my grandparents owned a service station and quick mart in the little town of Sandpoint.  My grandfather would work long hours ensuring the family business was successful and able to not only provide for he and my grandmother but also my Dad and a handful of other employees.  My Dad worked hard to […]

Last winter I was attempting to work on my truck because both the starter and the alternator needed to be replaced. It did not go smoothly or quickly to say the least, but eventually, with several uses of certain words I won’t mention here, I was able to get it done. (Not to mention I had […]

I would definitely call myself a dog person. I love dogs because they are always positive and happy to see you. They can sense when you are feeling down and comfort you. My dog Watson is hand down my best friend and has brought so much joy to my life. Being so close to my […]

I am always on the lookout for great thought experiments. I love them, and I can often use them for metaphors for affiliate program management. It’s a great teaching tool, a lot of fun to talk about, and a great way to merge two really fun topics. While I am not a big fan of […]

There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly.