Affiliate Marketing Guide to Profitability: ROI and Commission Rates

JEBCommerce Employee Profile - Kenny Dodge

Kenny Dodge

Affiliate Manager

Kenny Dodge

Affiliate Manager

Kenny joined JEBCommerce in March 2018. He currently manages a number of affiliate programs, including Virtue, GlobeIn, Vanity Planet, Bradford Watch Co., Coop Home Goods, and more. In his spare time, Kenny enjoys spending time with his wife (married in June '18), working on their fixer-upper home together, and being the "cool" uncle to his nieces and nephews.

He enjoys navigating the ever-changing world of affiliate marketing and honing his skills in affiliate management.

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Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return…
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Affiliate Marketing Drives Higher ROI for Online Retailers

JEBCommerce Employee Profile - Stephen Robinson

Stephen Robinson

Director of Affiliate Marketing

Stephen Robinson (aka stephenrobinson)

Director of Affiliate Marketing

The path back to JEBCommerce included a 4-year stint in internet sales in the automotive industry where Stephen sold a 1997 Porsche RUF Turbo to a customer over an AutoTrader chat.

He returned to his roots in affiliate marketing, spending two years at House of Kaizen managing large subscription brands such as Audible, PRWeb and iContact. After that he spent a year and a half at AIM, where he managed several multi-channel retailers including: Motorcycle Superstore and J&P Cycles and Vega to name a few other brands.

In the spring of 2018 Stephen joined JEBCommerce as a Senior Affiliate Manager, before being promoted to Director in December 2018 where he thoroughly enjoys working with the rest of the team, driving strategy and delivering outstanding service to JEBCommerce's roster of clients.

When not working, Stephen enjoys spending as much time as possible on his boat with his wife, Jamara, and their three girls. He also enjoys volunteering at his church serving as the youth director. In his spare time, he is continuing training for triathlons with a goal of completing a 140.6 Ironman while he is still young.

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Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don't want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI…
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Improve Affiliate Marketing Program ROI

JEBCommerce Employee Profile - Kristin Wardwell

Kristin Wardwell

Senior Affiliate Manager

Kristin Wardwell

Senior Affiliate Manager

Kristin graduated from Portland State University in 2011 with a degree in Marketing. She started working for JEBCommerce in July 2014 and has previous experience with lead generation and social media marketing. In her time at JEBCommerce she has been the affiliate marketing manager for brands like CityPASS, Johnston & Murphy, and Speck. In her spare time she loves cooking, running, road trips, and spending time with family.

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Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible…
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How to Calculate Affiliate Marketing ROI

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

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Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.
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