Strengthening partnership integrity, the proper strategy, and massive recruitment lead to 256% increase in sales - JEBCommerce

Strengthening partnership integrity, the proper strategy, and massive recruitment lead to 256% increase in sales

Sometimes, it’s not just one silver bullet that leads to success. Sometimes it’s many individual activities that lead to one large increase in revenue. And that is exactly what has happened with this online lifestyle brand. They came to us after working with another management partner and were frustrated by the lack of growth. They had many constraints of who to work with and how to work with them. In the first 5 months, this brand grew their revenue by 256%, ROAS by 184%, new publishers by 35%, and overall satisfaction with their affiliate channel by a ton! Here is how we did it:

  • Executed a New Customer Acquisition strategy that allowed for a more diverse array of affiliates while keeping a firm hold on KPIs to ensure those new sales were new customers
  • Closely monitored User Generated Codes (UGCs) to ensure the integrity of the program and other channels
  • Massive recruitment of new publishers and new publisher types
  • Optimizing several different niches of existing affiliate partnerships like content and loyalty
  • Adding a paid placement budget to ensure this brand was presented in the areas and in the way most effective for new customer acquisition

Growing a program with specific KPIs like new customer acquisition can be challenging unless you have done it over and over again. And the JEBCommerce team has. So creating and executing a strategy that solved for that, created growth and contributed to the top and bottom line is just something we do every day!

If you’d like to learn more, contact us at gethelp@jebcommerce.com today.

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About the author

Jamie Birch

Founder/CEO

Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!