Performance Marketing News

Learning from Chef Gordon Ramsey – Know Your Competition

Whether you are a local restaurant, like in the video below, or you run a niche retail site, knowing how you fit in with your competitors can be the difference between throwing money down a pit and reaping the rewards of a successful business.

March Madness Doba Bonus Tournament

Our Grand Prize is a cruise for two, provided by Travel Management Incorporated, details of the cruise are dependent on time of year and availability. We are also giving away a $500 Amazon gift card, Flip Mini HD Camcorder and 3 Iomega 500 GB External Hard Drives! Thousands of dollars in prizes are available to win, but you have to register before March 15th. To reserve your spot in this promotion email us today.

Are You Adding Value – Something Unexpected?

Are you adding value to your customers and to your merchant patners? This is a short video shot from my favorite office, Calypsos' Coffee in Coeur d'Alene Idaho. They offer business owners a great room to either host a meeting or to work from at any time of the day. The room provies a quite place that is comfortable and has all the necessities to work day to day. It's a great place and the room is an unexpected value add that keeps us coming back and sets them apart from their competition.

Affiliate Marketing for Bloggers – #4 in series – Your Affiliate Account.

The information you put in your affiliate account is represented in your application to each program.  As I laid out in the previous posts in this series, you need to apply to each affiliate program in order to promote them.  But before I show you how to evaluate which affiliate programs to work with, we …

Affiliate Marketing for Bloggers – #4 in series – Your Affiliate Account. Read More »

Affiliate Marketing for Bloggers – #3 in series – Choosing a network.

The main thing isn't so much the networks, and maybe that is what I'm trying to get across to you. The main thing will be the partnerships you form with merchants and selecting the right ones to work with. One of the most important things to do right when you are looking for these successful partnerships is your affiliate account. Without the right information in your account, merchants won't be able to effectively evaluate your application. That is what I'll cover in my next episode.

Clean Data – Why it's important to honor coupon policies.

Affiliates - there are a lot of great and respectable coupon sites that I have not only been fortunate and blessed to work with, but to also call close friends. For those of you that fall into that category, you are doing all the right things. For others who don't think it's that big of a deal, let me stress that this is a big issue for merchants. It is casting a shadow on our industry and I encourage you to reach out to these merchants and truly partner with them. When you look out for them, they really begin to look out for you.

And The Winner Is… Pinnacle Awards – Affiliate Summit West

I was sure they said Jamie Birch, but alas, Scott won the award. It was well deserved and now it seems that I may have slipped into the "Susan Lucci" role of Pinnacle Award nominees. Two nominations and two, well, nominations. I searched forever for that video as I promised many I would try to tie in Susan Lucci not winning into this blog post.

The offline/online bridge

There has been one wide gaping hole in affiliate marketing since I can remember, I've been involved in the space for almost ten years. That hole is the offline/online bridge in respect to multi channel merchants. From an affiliate manager perspective, we know that sales are being influenced, at the very least, and and at the most being placed directly resulting from affiliate online relationships.

Learning from Chief Ramsey – You are only as good as your last service.

There are certain basic foundations of running an affiliate program such as timely checks, clear terms and conditions, consistent, acurate and timely returns processed, quick response times, good and updated creative and more. For you affiliate managers, grade yourself honestly on some of those things. How did you do the last time? How was your last service? Too many affiliate managers don't look at this way and it leads to a lack of trust from affiliates, and that hurts the industry.

JEBCommerce now managing the Doba Affiliate Program

JEBCommerce is excited and proud to announce that starting today, we are now managing the Doba Affiliate Program! "Doba simplifies and streamlines product sourcing for the emerging market of millions of web-based entrepreneurs delving into the fray of starting and/or growing a retail business." They are the premier drop shipping and product sourcing company on the web.