FAQ

Omni-Channel Marketing – How Do Affiliates Fit?

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

How to best utilize affiliate/vendor partners – A total Ecommerce perspective

I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It’s a great question, and one that we get often. The reason it’s a great question is that often there is an untapped segment of affiliates who can help with more than just driving …

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Affiliate programs are like big wheels

You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over countless nights with little to …

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All I care about is content publishers, the rest are junk!

I hear this every once in a while, and it always surprises me. While I cannot discount the benefit of content affiliates, there is some much more valuable ocean out there! The statement often comes from an emotional place. The “Coupon” sites, and even many loyalty publishers often are associated with some sort of negative …

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Can affiliate marketing cause my email marketing campaign to get blacklisted?

Wow, what an amazing question. Kudos to the advertiser that popped this one to our business development team last week. I think it is a vital question and one that, if you don’t know the answer to, you definitely should be asking and seeking a correct answer. You see, your affiliate channel isn’t a silo …

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