160614_OmniChannel_v2© Onlyyouqj / custom / lic.

Omni-channel Marketing – How Do Affiliates Fit?

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?
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WeightOfTheProgram_v1

Proper Affiliate Distribution is Like Weight Lifting

JEBCommerce Employee Profile - Jon Goodwin

Jon Goodwin

Director of Affiliate Marketing

Jon Goodwin (aka Jonny B Good)

Director of Affiliate Marketing

Jonathan graduated from Eastern Washington University in 2008 with a Business Administration degree. Before starting at JEBCommerce in November 2010 he was highly successful in the business-to-business sales arena. He has a strong background in client management and excels in affiliate marketing management. Over the course of the last 4 years at JEB, he has experience with top IR500 accounts and local clients as well. In his spare time he loves to spend time with family. He’s a fitness junkie, football fanatic, snowboarder, plays guitar, and just learned how to golf. Jonathan currently is the Director of Accounts overseeing the Bodybuildling.com, Eastern Mountain Sports, Johnston & Murphy, Ouidad, TravelSmith, Shinola, DownEast, and Bulu Box.

  • Email:
  • Phone:1 (800) 208-6215 ext.213
There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly.
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DoYourBidding

Why You NEED Affiliates Bidding on TM+

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

If you aren’t allowing Affiliates to bid on TM+ keywords, you could be missing out on incremental revenue in your Affiliate program.
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IntoTheLight

Affiliate Nexus Tax Laws II – How to Keep Your Affiliates

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

The reason I have written a SECOND post about this topic, is because most affiliate programs are not addressing this potentially ruinous issue. Here are a few ways that you could potentially keep working with affiliates in states with nexus tax laws.
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NexusMonster

Affiliate Nexus Tax Laws – “The Monster Lurking Under the Bed”

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

You have likely heard about the Nexus tax laws (or Amazon tax) that seem to be cropping up every month..
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BigWheel

Affiliate programs are like big wheels

You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over…
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EmailBlacklist

Can affiliate marketing cause my email marketing campaign to get blacklisted?

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

  • Email:
  • Phone:1 (800) 208-6215 ext.226
  • Skype:jamiee.birch
Wow, what an amazing question. Kudos to the advertiser that popped this one to our business development team last week. I think it is a vital question and one that, if you don't know the answer to, you definitely should be asking and seeking a correct answer. You see,…
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