Image/photo: 4 things every multi-channel retail affiliate manager should be looking at to optimize their affiliate program. From new to file percentage to margin contribution, things you should be looking at.

Multi Channel Retail Affiliate Program Optimization

arro-silos1Multi-channel retail affiliate programs are unique, complex and require different tactics, strengths and processes than other programs to be successful. They are a different animal altogether from lead gen, business to business and online only programs. You have to worry about things like new-to-file acquisition, channel cannibalization and margin contribution allocation. Here is a quick guide to some of the important things you should be doing, looking at, monitoring, or working towards when managing a multi-channel affiliate program.

We’ve prepared a pdf of 4 things you can be doing to optimize your retail affiliate program.  This could also be good for affiliates to understand fully what multi-channel retailers are looking for from their affiliates.

Optimizing Multi-Channel Retail Affiliate Programs Optimizing Multi-Channel Affiliate Programs

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!