The Importance of Affiliate Communications – practical ecommerce

Posted May 15, 2012 in , ,

Communications with your affiliate partners is one of the most, if not THE most important part of your strategy to manage a successful affiliate program.  Affiliate Newsletters tend to be the core of any good communications strategy.  Early last year, JEBCommerce redesigned our entire newsletter template system, and together with our entire staff, developed a strategy and plan to optimize our communications with all our clients partners.

And others have taken notice!  Recently, a good friend of mine and incredibly successful affiliate manager (and industry luminary), Carolyn Kmet, of Groupon, featured one of our team’s newsletters in an article for Practical Ecommerce – Affiliate Marketing: Communicating With Your Affiliates.  Jon and Geoff who manage the Eastern Mountain Sports affiliate program compile many newsletters each month to notify affiliates of the comings and goings of this program.  It’s great to see our team get some recognition from such a valued source. Great job Jon and Geoff!

Thanks Carolyn!

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!