Communications with your affiliate partners is one of the most, if not THE most important part of your strategy to manage a successful affiliate program. Affiliate Newsletters tend to be the core of any good communications strategy. Early last year, JEBCommerce redesigned our entire newsletter template system, and together with our entire staff, developed a strategy and plan to optimize our communications with all our clients partners.
And others have taken notice! Recently, a good friend of mine and incredibly successful affiliate manager (and industry luminary), Carolyn Kmet, of Groupon, featured one of our team’s newsletters in an article for Practical Ecommerce – Affiliate Marketing: Communicating With Your Affiliates. Jon and Geoff who manage the Eastern Mountain Sports affiliate program compile many newsletters each month to notify affiliates of the comings and goings of this program. It’s great to see our team get some recognition from such a valued source. Great job Jon and Geoff!