A client in the education sector was experiencing a dip in their affiliate program. The program’s conversion rates declined, with a noticeable drop starting in Q3 2022. Our team dug in and found significant losses were attributed to underperforming big partners, as well as a key TM+ partner’s performance sharply declining.
To reverse the trend, our team:
- Ensured current affiliates were as optimized as possible
- Activated with cashback partners, niche sites, and social partners
- Recruited a key YouTube partner to the program
- Collaborated with a cart abandonment solution publisher to help improve conversion rates
Through our strong industry relationships and focused efforts, this client’s affiliate program performance experienced a rebound. Conversion rates increased by almost 40% YOY, and almost 60% in the last quarter YOY.
Having a team that is dedicated to growing your affiliate program is important. If you’d like to learn more, contact us at gethelp@jebcommerce.com or schedule time to discuss your needs with us. We’d love to help!
