Performance Marketing News

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she and her companions uncovered that the Great and Powerful Oz was nothing …

The Journey Continues: Influencer Test (Part 2) Read More »

JEBCommerce is excited to announce we are now managing the Tailor Brands Affiliate Program! About Tailor Brands: Tailor Brands offers branding options for any business. From custom logos and PowerPoint templates to social media covers and watermarking tools, Tailor Brands has everything needed for any size of business. Their custom logo creator allows for logo creation in under …

JEBCommerce Now Manages Tailor Brands' Affiliate Program! Read More »

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

Last winter I was attempting to work on my truck because both the starter and the alternator needed to be replaced. It did not go smoothly or quickly to say the least, but eventually, with several uses of certain words I won’t mention here, I was able to get it done. (Not to mention I had …

Growing Affiliate Programs With Minimal Optimization Tools Read More »

I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It’s a great question, and one that we get often. The reason it’s a great question is that often there is an untapped segment of affiliates who can help with more than just driving …

How to best utilize affiliate/vendor partners – A total Ecommerce perspective Read More »

Gotta love the spring and summer time. Which means it’s time to bust out my smoker! Although bar-be-que’n is fun, there is just something about smoking foods, that get’s me all giddy. The process is lengthy, and you have to have a well-thought out approach to ensure you achieve the right taste, texture, and smoke. …

Your Affiliate Program Strategy is Like Smoking a Brisket Read More »

Now that the rush of Q4 is behind us, and many of you have been able to settle in to the new year, it’s time to look ahead. Many of our affiliate marketing clients are working with us on their entire 2016 and 2017 plans and one common question we field is “What is the …

The Biggest Mistake in Affiliate Marketing Read More »

Often times I hear the question from advertisers, “Why does it take so long to gain traction in the affiliate program?” I decided it would be helpful to discuss this a bit since it is such a common question/concern. There are several factors that come into play before affiliates start to contribute greatly to the …

Affiliate Marketing – A Marathon Not a Sprint Read More »

Conference calls suck. Especially big ones with large groups of people. I have always been a fan of in-person or one on one calls, however from an efficiency standpoint, I can understand the necessity. It does not mean those big calls don’t sill suck though. I am reminded of a video that I am sure …

Eggnog + conference calls = success Read More »

You have likely heard about the Nexus tax laws (or Amazon tax) that seem to be cropping up every month..