Performance Marketing News

Now that Q4 is upon us, you are no doubt reviewing your final plans to knock the last 3 months of 2015 out of the park!

I hear this every once in a while, and it always surprises me. While I cannot discount the benefit of content affiliates, there is some much more valuable ocean out there! The statement often comes from an emotional place. The “Coupon” sites, and even many loyalty publishers often are associated with some sort of negative […]

In her first of a multi-part series, our Vice President of Global Performance Marketing, Joanna Culbertson, takes on why to expand your business globally.  Follow this series as she lays out why, when, where and how to expand your business beyond your home market! Why As we all approach the halfway point in 2014 and […]

With the recent launch of our client Flight Club New York, Zak.com and JumpinJammerz.com, we have had a bunch of affiliates reach out about how to create deep links in Linkshare. Therefore, we are happy to provide the following instructions and hope you find them helpful. Step 1: log into your Linkshare Publisher Dashboard: Step […]

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]

We recently finished another round of our MyAffiliateCoach affiliate manager training, and without doubt this question was probably the very first one asked by every student.  “Jamie I need more loyalty affiliates.”  “Jamie, how do I find more mommy bloggers?”  “Jamie, where can I find more outdoor and pet type of affiliates?”  Let’s get one […]

Communications with your affiliate partners is one of the most, if not THE most important part of your strategy to manage a successful affiliate program.  Affiliate Newsletters tend to be the core of any good communications strategy.  Early last year, JEBCommerce redesigned our entire newsletter template system, and together with our entire staff, developed a […]

I’m now working on my 13th year in the online marketing field. I really don’t feel that old, but wow, in this online world that sure is a long time. I remember a few colleagues of mine were joking at the last affiliate summit that one online marketing year is worth 7 brick and mortar years.  So […]

There has never been a better time to join these programs.  The first quarter of the New Year is when companies are looking to invest in their business, and resolutions have been made to start new businesses and new projects. When you promote 99designs and Egnyte you’re providing your visitors with access to the resources […]

We just wrapped up another MyAffiliateCoach training/mentoring session. We had some great students that made amazing headway into their programs. I always enjoy teaching new affiliate managers the ins & outs of affiliate management. It really is one of the more enjoyable aspect of my work day. It was great to see our 12 week […]