Going into Orbitz, Social and Affiliates
By Staff
Listen as Blagica Bottigliero, Jill Royce, and Marty Kihn dive into digital marketing and more in a recent interview for Paleo Ad Tech.
Performance Marketing News
New Customers vs. Returning Customers
By Staff
Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.
Amazon Cuts Commissions, Affiliates Here Is What You Can Do
By Taylor Weibert
With Amazon recently cutting affiliate commissions, now is the time to diversify your affiliate income stream. Our team put together a list of alternatives for affiliates to promote in light of this Amazon change.
What to Ask on Affiliate Discovery Calls
By Shane Tyler
The initial discovery calls with affiliate partners can be intimidating. What should I ask? How do we implement proper goals and expectations? We go through some of the best questions to ask to set both parties up for success!
4 Ways to Increase The Efficiency Of Spend In Your Affiliate Program
By Kenny Dodge
Here are 4 ways to increase the efficiency of your spend in your affiliate program, without scaling the program back in any way.
FMTC: A Datafeed Solution for Publishers, Agencies/OPMs and Merchants
By Stephen Robinson
Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.
Affiliate Sweepstakes & Giveaways – What To Include
By Taylor Weibert
Sweepstakes are genuinely a great way to engage a targeted audience, drive sales, and increase brand awareness. Working with an affiliate allows you the opportunity to work more closely and build a valuable relationship that is mutually beneficial.
How Does Negotiation Work in Affiliate Marketing?
By Shane Tyler
How does negotiation apply to the world of affiliate? We break down this question and more with several top experts from different industries of affiliate marketing.
The Fatal Conceit Of "Free Affiliate Sales"
By Kenny Dodge
What happens when an advertiser tries to cut CPA and use the affiliate channel to bring in “free” traffic and conversions?
Keeping Consistency Through Personnel Changes in Your Affiliate Program
By Taylor Weibert
The key to protecting your affiliate program during personnel changes is to make sure that you create the right tools to make sure that the next person is well equipped to keep the program moving forward.
