Affiliate Tips

What to Look For When Choosing Networks

One of the most important steps in launching an affiliate program is choosing the right network for your affiliate channel. Often times, I come across affiliate programs that are just not on the appropriate network. Whether it’s a reporting and functionality issue, or customer service problems, if you don’t properly vet out all the possible …

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The Journey Continues: Influencer Test (Part 2)

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she and her companions uncovered that the Great and Powerful Oz was nothing …

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