Performance Marketing News

You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over countless nights with little to …

Affiliate programs are like big wheels Read More »

It’s Sunday night. You’re laying in bed and trying to go to sleep. But you can’t. Your mind is racing, and you feel you can’t settle down for the night and fall asleep. You’re thinking about Monday morning at work. What you have to get done, what you are stressed about getting done, and maybe …

I Don't Want to Go to Work! Read More »

Now that Q4 is upon us, you are no doubt reviewing your final plans to knock the last 3 months of 2015 out of the park!

I hear this every once in a while, and it always surprises me. While I cannot discount the benefit of content affiliates, there is some much more valuable ocean out there! The statement often comes from an emotional place. The “Coupon” sites, and even many loyalty publishers often are associated with some sort of negative …

All I care about is content publishers, the rest are junk! Read More »

In her first of a multi-part series, our Vice President of Global Performance Marketing, Joanna Culbertson, takes on why to expand your business globally.  Follow this series as she lays out why, when, where and how to expand your business beyond your home market! Why As we all approach the halfway point in 2014 and …

Global Expansion – When, Where, Why, How… Read More »

With the recent launch of our client Flight Club New York, Zak.com and JumpinJammerz.com, we have had a bunch of affiliates reach out about how to create deep links in Linkshare. Therefore, we are happy to provide the following instructions and hope you find them helpful. Step 1: log into your Linkshare Publisher Dashboard: Step …

How to: deep links in Linkshare Read More »

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible …

Incremental Sales Part 5 – How to guide for tracking Read More »

We recently finished another round of our MyAffiliateCoach affiliate manager training, and without doubt this question was probably the very first one asked by every student.  “Jamie I need more loyalty affiliates.”  “Jamie, how do I find more mommy bloggers?”  “Jamie, where can I find more outdoor and pet type of affiliates?”  Let’s get one …

How do I find more of {insert type of affiliate here} affiliates for my affiliate program? Read More »

Communications with your affiliate partners is one of the most, if not THE most important part of your strategy to manage a successful affiliate program.  Affiliate Newsletters tend to be the core of any good communications strategy.  Early last year, JEBCommerce redesigned our entire newsletter template system, and together with our entire staff, developed a …

The Importance of Affiliate Communications – practical ecommerce Read More »

I’m now working on my 13th year in the online marketing field. I really don’t feel that old, but wow, in this online world that sure is a long time. I remember a few colleagues of mine were joking at the last affiliate summit that one online marketing year is worth 7 brick and mortar years.  So …

What Merchants Want from Affiliates Read More »