Performance Marketing News

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

Last winter I was attempting to work on my truck because both the starter and the alternator needed to be replaced. It did not go smoothly or quickly to say the least, but eventually, with several uses of certain words I won’t mention here, I was able to get it done. (Not to mention I had […]

I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It’s a great question, and one that we get often. The reason it’s a great question is that often there is an untapped segment of affiliates who can help with more than just driving […]

Gotta love the spring and summer time. Which means it’s time to bust out my smoker! Although bar-be-que’n is fun, there is just something about smoking foods, that get’s me all giddy. The process is lengthy, and you have to have a well-thought out approach to ensure you achieve the right taste, texture, and smoke. […]

Now that the rush of Q4 is behind us, and many of you have been able to settle in to the new year, it’s time to look ahead. Many of our affiliate marketing clients are working with us on their entire 2016 and 2017 plans and one common question we field is “What is the […]

Often times I hear the question from advertisers, “Why does it take so long to gain traction in the affiliate program?” I decided it would be helpful to discuss this a bit since it is such a common question/concern. There are several factors that come into play before affiliates start to contribute greatly to the […]

Conference calls suck. Especially big ones with large groups of people. I have always been a fan of in-person or one on one calls, however from an efficiency standpoint, I can understand the necessity. It does not mean those big calls don’t sill suck though. I am reminded of a video that I am sure […]

You have likely heard about the Nexus tax laws (or Amazon tax) that seem to be cropping up every month..

You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over countless nights with little to […]

It’s Sunday night. You’re laying in bed and trying to go to sleep. But you can’t. Your mind is racing, and you feel you can’t settle down for the night and fall asleep. You’re thinking about Monday morning at work. What you have to get done, what you are stressed about getting done, and maybe […]