Performance Marketing News

Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.

Affiliate marketing recruitment is similar to PR pitching - building relationships. Affiliate recruitment can add more outlets for brand stories to shine.

Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.

PR agencies should consider partnering with affiliate marketers for optimal client tracking.

Check out The PMA's (Performance Marketing Association) handy glossary of 300+ affiliate marketing definitions, acronyms, and abbreviations. Free!

Read Benjamin Boman's interview with Jamie Birch, a dive deep into they "why" and "how" of starting an affiliate program for e-commerce brands. It's both insightful and entertaining, so make sure it's at the top of your reading list!

Listen as Blagica Bottigliero, Jill Royce, and Marty Kihn dive into digital marketing and more in a recent interview for Paleo Ad Tech.

JEBCommerce has joined with TruthFinder to bring their lookup services to the affiliate channel.

Affiliate Marketing Trend to Watch: Affluencers Take Center Stage

As we begin another year in the pandemic, we took a closer look at the 2021 trends across JEBCommerce’s family of clients. From surprises of 2021 to program edits that we see heading strong into 2022. Let’s dive in!  Online Shopping Continues to Be Strong Consumer spending continued with strong trends towards online shopping. At-home […]