Performance Marketing News

The Rise of Video Marketing

When I was in the sixth grade, Greg Hession was the ‘guy’. And for the life of me I couldn’t figure out why. He had that ‘blonde hair/blue eye’ thing going on, I’ll give him that. But Robert Moerhing in the SEVENTH grade really knew how to work that angle (but that’s another story) Yet, […]

The Journey Continues: Influencer Test (Part 2)

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she and her companions uncovered that the Great and Powerful Oz was nothing […]

JEBCommerce Now Manages Tailor Brands' Affiliate Program!

JEBCommerce is excited to announce we are now managing the Tailor Brands Affiliate Program! About Tailor Brands: Tailor Brands offers branding options for any business. From custom logos and PowerPoint templates to social media covers and watermarking tools, Tailor Brands has everything needed for any size of business. Their custom logo creator allows for logo creation in under […]

The Influencer Marketing Strategy

At the end of the movie, The Wizard of Oz, Dorothy stands in the Emerald City trembling before a massive, shadowy floating head. With the Wicked Witch of the West’s broom in one hand and surrounded by her 3 trusted companions, she humbly asks, “I’ve brought you what you wanted, now will you help me […]

The Affiliate Menu: Variety is the Spice of Life

So they say, “Variety is the spice of life.” Really? First of all, who is ‘they,’ and did ‘they’ ever realize that these days you can walk into any superstore and come face-to-face with a 20-foot aisle consisting of 8 shelves to your right AND 8 shelves to your left of nothing but … salad […]

How Einstein’s Riddle Explains Channel Diversification

I am always on the lookout for great thought experiments. I love them, and I can often use them for metaphors for affiliate program management. It’s a great teaching tool, a lot of fun to talk about, and a great way to merge two really fun topics. While I am not a big fan of […]

Proper Affiliate Distribution is Like Weight Lifting

There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly.

How to best utilize affiliate/vendor partners – A total Ecommerce perspective

I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It’s a great question, and one that we get often. The reason it’s a great question is that often there is an untapped segment of affiliates who can help with more than just driving […]

Chasing Fireflies Affiliate Program Now Managed by JEBCommerce

JEBCommerce is excited to announce we are now managing the Chasing Fireflies Affiliate Program. About Chasing Fireflies: Chasing Fireflies celebrates childhood and the bond between parents and their children by selecting magical children’s products that will surprise and delight young and old alike. From party dresses to costumes, you are sure to find the perfect […]

“You Want to Talk to Me? Really? Me?”

In a rather puzzled tone, those were the exact words I heard expressed by a publisher at the end of a recruiting conference call recently. After a rather pleasant 30-minute conversation, where she had agreed to join a client’s affiliate program, this young woman bluntly asked, “Why did you want to talk to me about […]