Performance Marketing News

Discover the game-changing tools and strategies to tackle the age-old challenge of affiliate marketing—incrementality. Learn how leading networks empower advertisers to optimize budgets, protect brands, and unlock new customer acquisition. Don't miss out on the essential insights that will transform your affiliate program into a profit-driving powerhouse.

This has been a pretty tough year for our economy.  It seems that every headline is worse than the last and every industry is needing to switch gears fast. I’ve met, and know personally, so many that are affected by the slumping economy, either with jobs lost or just general business downturn, it can be […]

We’ve been asked, here at JEBCommerce, for some time to offer a training, coaching and mentoring program for new and veteran affiliate managers alike. Many of our clients, especially those that have used our Affiliate Assessment and Success Roadmap services, have been looking for an on-going program to help their affiliate managers become better, more […]

4 things every multi-channel retail affiliate manager should be looking at to optimize their affiliate program. From new to file percentage to margin contribution, things you should be looking at.

I’ll be honest, I’m a little late with this one…  We wanted to put together some of our favorite JEBCommerce posts from 2009.  The start of the year has been so busy and crazy, it’s taken me almost two months to get around to this 🙂  But here are our favorite posts, some still very […]

10 Reasons to Hire An Outsourced Affiliate Program Management Company

There has been one wide gaping hole in affiliate marketing since I can remember, I've been involved in the space for almost ten years. That hole is the offline/online bridge in respect to multi channel merchants. From an affiliate manager perspective, we know that sales are being influenced, at the very least, and and at the most being placed directly resulting from affiliate online relationships.

Overall, I hope this series has shown that you can't outright dismiss the importance of this group of affiliates. They drive an incredibly amount of sales, many are incredibly responsive, professional and really good people. Many of them I consider close friends and leaders in this field. Often times you can engage these affiliates in your couponing strategy and they can provide you with some great information and ideas. Afterall, they work with your competitors and they know what converts. They may prove to be very valuable partners.

It is becoming increasingly important to participate on these websites and take care of these partners. It's not so much about branding anymore, it's simply about sales. If you are where the consumers are, they will shop with you, if not, well then a better placed competitor will get the chance to close the sale.

That got me thinking about all the modifications the networks could make to the affiliate application process and approval queue. At the end of the day, the better and more efficient this process, the more likely the networks are to generate increased revenue. I'm sure they are missing out on commission just in Scott's case as I know he is top performer.