Finding the right partners, with the right audience, for an affiliate program is key to a successful, healthy strategy. Tapping into our partnership network, we’ve been able to build a healthy roster of affiliates driving growth for our client in the home goods vertical. Month-over-month revenue has nearly doubled with an impressive 95% increase. This explosive growth is not just the result of increased traffic but also a 93% lift in Average Order Value (AOV). This near-doubling of AOV is a powerful indicator that our efforts are successfully attracting customers willing and able to purchase higher-value products.
The improvement in audience quality has occurred without sacrificing conversion efficiency. The program maintained a robust and steady conversion rate, improving slightly by 11% to 2.22%. This stability, even while AOV rockets upward, is a testament to the high quality traffic being driven by our affiliate partners. Productive publishers have nearly doubled with an 86% increase.
This rise in active, high-performing partners signifies a growing market enthusiasm for the client’s brand and an effective partner recruitment strategy. It indicates that the affiliate channel is broadening its foundation for sustained growth, and that the program’s success is not fleeting but driven by the right message reaching the right audience at the right time.
If you’d like to talk about growth for your affiliate program, contact us today at gethelp@jebcommerce.com or schedule time to discuss your needs with us.
