The shock of this week’s news is now settling in and advertisers and affiliates alike are getting to the business of developing a plan to move forward. Migrating your program away from the Google Affiliate Network (GAN) is now the top priority for all GAN advertisers. And the timeline is a bit tight too. Read more here. You may have as little as two weeks to continue to receive support from the GAN team. So don’t delay.
There is good news in all of this. Affiliates and advertisers are in the same boat. Typically when an advertiser needs to transition or migrate their affiliate program from one network to another, they suffer from affiliates not reading those emails and not transitioning in a timely fashion. You inevitably get some of your producing partners using outdated links and you experience a dip in revenue while everyone catches up to the change. I don’t believe that will happen in this situation. Affiliates are eager to see where advertisers land, so they are reading emails and are being proactive in communicating with their merchant partners. Now, affiliates will need all the help they can get. They have tens of thousands of links to redo, datafeeds to re-integrate and so much more work to do. I really feel for them now and over the next few months. It’s a monumental amount of work. Advertisers will need to make sure they provide affiliates what they need, including some patience.
You see many advertisers making the move quickly, but many haven’t determined the proper next steps for you.
You may be scrambling to determine the right strategy to transition to a new network and ensure that you lose zero revenue at the same time. JEBCommerce has a 4-step process to:
- Enable you to quickly identify the right network
- Negotiate and sign contracts as quickly as one day
- Ensure seamless technical integration
- Migrate your affiliates to your new network quickly and without any revenue interruption
- Deliver a superior affiliate program management performance for the future.
We have an experienced and dedicated transition team ready to assist you. Smooth transitions can happen within days. Give us a call, We’d love to help. 1-800-208-6215 or chat with us Live.
