New partner recruiting is vital to the health of any affiliate program whether new or mature. But just getting that partner to join your affiliate program is just part of the battle, in fact it’s where the journey really begins. Now you have to figure out how to make the partnership a successful win, win, win! For this baby and lifestyle brand, our team was able to identify a new partner, negotiate placements in return for additional revenue that fit within the clients goals. This particular client did not have budget for media spends or paid placements, so the affiliate needed to be optimized without an additional outlay of cash up front. Our team was able to negotiate:
- 2 priority category listings of our offers through the end of the year
- 2 featured logos in appropriate categories through the end of the year
- 1 newsletter inclusion each month for Q4
In the first 45 days, this partnership has generated an additional 5% of incremental revenue and broke through our top 5 performers for that time frame!
Our team works with each publisher personally to learn about their audience, test placements and opportunities and create partnerships that fit within their cost requirements. This achievement was unlocked through a commission increase plus very clear opportunity to promote the brand in SEM activities.
If you are having trouble adding new and producing affiliates to your program, we can help! Contact us at firstname.lastname@example.org today!