Implementing the right strategy is crucial in an affiliate program. Knowing when and where to optimize can turn small adjustments into game-changing results. On behalf of our client in the apparel industry, our team recently partnered with two key publishers to expand reach and accelerate performance.
By diversifying CPAi opportunities across the channel—ranging from niche content partners to deal and cashback sites, as well as influencer networks—we created a balanced approach that tapped into multiple customer touchpoints. This diversification not only expanded brand visibility but also ensured consistent growth across different affiliate models.
One of the most impactful moves was negotiating a targeted CPA increase. This strategic investment led to 214.85% month-over-month revenue growth with one publisher. With another, a separate optimization, tailored to the partner’s unique audience and promotional strengths, delivered an even more impressive 761.52% month-over-month growth.
These results highlight the importance of flexibility and precision in affiliate management. By leaning into publisher strengths, making data-driven decisions, and being willing to adjust CPA where it makes sense, we were able to accelerate growth quickly and sustainably for our client.
At the end of the day, affiliate success isn’t just about adding partners, it’s about building the right partnerships, making the right optimizations, and continually aligning with both client and publisher goals.
If you’re ready to transform your affiliate program and achieve similar results, let’s talk! Reach out to us at gethelp@jebcommerce.com or schedule time to discuss your needs with us.
