Profitable Performance Marketing podcast with Jake Fuller - JEBCommerce

The Profitable Performance Marketing podcast

Jake Fuller, a 15 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.

Build it and they won't come – Affiliate Marketingis hard – Profitable Performance Marketing podcast – JEBCommerce

S02E032Build it and they won’t come – Affiliate Marketingis hard

Is affiliate marketing a set it and forget it channel? In a word, no, it is not. Our host outlines why this isn’t the case and 4 things you can do to ramp your affiliate relationships and revenue right now.

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Scaling Your Program With a Sub-Affiliate Network with Nick Baker – Profitable Performance Marketing podcast – JEBCommerce

S02E031Scaling Your Program With a Sub-Affiliate Network with Nick Baker

Are you thinking about including a sub-affiliate network in your affiliate program? Then you need to listen to today’s episode with Nick Baker of Sovrn Holdings.

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Get Affiliates to Join and Generate Sales – Profitable Performance Marketing podcast – JEBCommerce

S02E30Get Affiliates to Join and Generate Sales

Ever wonder how to recruit more affiliates and get them active when your current affiliates aren’t doing anything? We lay out a simple but effective plan for your affiliate program in today’s episode.

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A Deep Dive Into Coupon Affiliates with Tiara Rea-Palmer – Profitable Performance Marketing podcast – JEBCommerce

S02E029A Deep Dive Into Coupon Affiliates with Tiara Rea-Palmer

Coupon affiliates have always been a hot topic and many brands have a love/hate relationship with them. Today we dive into this topic and so much more with the Director of Partnerships at CouponFollow, Tiara Rea-Palmer!

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The Merging of PR and Affiliate with Cristina Velocci – Profitable Performance Marketing podcast – JEBCommerce

S02E028The Merging of PR and Affiliate with Cristina Velocci

Cristina Velocci has had an exciting career and a timely transition from editorial to content. She’s been at the forefront of the merging of Affiliate Marketing and PR and we talk about all that, what it’s like to work with a publisher like SHE Media and how to navigate this ever changing digital landscape.

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Lexus Nexus to Rewards in Affiliate Marketing with Tricia Meyer – Profitable Performance Marketing Podcast – JEBCommerce

S02E027Lexus Nexus to Rewards in Affiliate Marketing with Tricia Meyer

From hardwired Lexus Nexus terminals to one of the most well known affiliate rewards sites and Executive Director of the Performance Marketing Association, today’s guest is Tricia Meyer!

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Digital Entrepreneurship, Travel Marketing, and Snowboarding with Dan Christian – Profitable Performance Marketing podcast – JEBCommerce

S02E026Digital Entrepreneurship, Travel Marketing, and Snowboarding with Dan Christian

Influencers, Affiliates, Travel Digital Marketing and the Free The Snow movement of the early 2000s? Yes, today we are talking all those things with Dan Christian, founder of Acceleration Team, CMO at Dharma, and former client of JEBCommerce.

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From ABC to Evenflo with Josh Reed – Profitable Performance Marketing podcast – JEBCommerce

S02E025From ABC to Evenflo with Josh Reed

Digital transformation, the dredging of the Hudson River, the need for generalization in the early 2000s and how Evenflo uses the affiliate program to test and find pockets of goodness with today’s guest Josh Reed.

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PR and Affiliate Marketing are Merging, a discussion with Blagica Bottigliero – Profitable Performance Marketing podcast – JEBCommerce

S02E024PR and Affiliate Marketing are Merging, a discussion with Blagica Bottigliero

PR and Affiliate Marketing are now dancing together, and to the same music, like never before. This is a tremendously exciting time for those of us in both fields. Today I bring on a veteran of both channels, our very own Director of Affiliate Marketing, Blagica Bottigliero, to discuss how these two world are converging.

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A Deep and Technical Dive into Affiliate Marketing with Samantha Morris – Profitable Performance Marketing podcast – JEBCommerce

S02E023A Deep and Technical Dive into Affiliate Marketing with Samantha Morris

On today’s episode we interview one of our Sr. Affiliate Managers, Samantha Morris. We dive into the deep end of affiliate marketing and discuss tech tools available to affiliate marketers, her biggest wins, and much more. Be sure to tune in!

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Promotional and Coupon Integrity in Your Affiliate Channel – Profitable Performance Marketing podcast – JEBCommerce

S02E022Promotional and Coupon Integrity in Your Affiliate Channel

How do you ensure that coupons and promotions end up in the right hands and that other channel offers don’t end up all over affiliate sites? Today’s episode will share the keys to taking care of this problem. Listen in!

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Affiliate Marketing, Leadership, and a Commodore 64 with Richard Dennys – Profitable Performance Marketing podcast – JEBCommerce

S02E021Affiliate Marketing, Leadership, and a Commodore 64 with Richard Dennys

Richard Dennys and Jamie Birch talk leadership in turbulence, the importance of always learning, the impact education can have, influencer marketing, affiliate marketing and more!

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Commerce Content and Working With Wirecutter with Leilani Han – Profitable Performance Marketing podcast – JEBCommerce

S02E020Commerce Content and Working With Wirecutter with Leilani Han

Today’s guest is Leilani Han, Executive Director, Commerce at Wirecutter, a Commerce Content publisher. Our conversation ranges from how the power dynamic in affiliate marketing has shifted more towards affiliates, leadership, career development and how to work with Wirecutter.

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Affiliate Program Tracking Testing – Profitable Performance Marketing podcast – JEBCommerce

S02E019Affiliate Program Tracking Testing

Affiliate programs are often not tracking all of their orders. You should have an extensive tracking testing protocol. Jamie Birch goes over this and more in today’s episode.

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Affiliate Marketing Paid Placements – Profitable Performance Marketing podcast – JEBCommerce

S02E018Affiliate Marketing Paid Placements

Paid placements are a great way to grow your affiliate program revenue.

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From Affiliate Manager to C-Level Executive with Jared LaMantia – Profitable Performance Marketing podcast – JEBCommerce

S02E017From Affiliate Manager to C-Level Executive with Jared LaMantia

From affiliate manager to VP and GM, Jared LaMantia and I discuss his career path, project management, how to effectively use data in your marketing efforts and much more on the Profitable Performance Marketing podcast.

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Focus on Performance Over Categories – Profitable Performance Marketing podcast – JEBCommerce

S02E016Focus on Performance Over Categories

Stop evaluating an affiliate partner’s performance based on how you categorize them. Coupon, loyalty, cashback, or reward, that doesn’t matter. What does matter is the performance they drive. Let’s talk data!

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Affiliates Got the Power – Profitable Performance Marketing podcast – JEBCommerce

S02E015Affiliates Got the Power

Still treating affiliates as if you are the more powerful one in the conversation? Well times have changed and affiliates have way more power than you think. Time to redo your strategies to reflect that.

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Affluencer vs Influencer and the Importance of Representation with Blagica Bottigliero – Profitable Performance Marketing podcast – JEBCommerce

S2E014Affluencer vs Influencer and the Importance of Representation with Blagica Bottigliero

Entrepreneur, digital marketing veteran, and internet trailblazer Blagica Bottigliero joins Jamie for a riveting discussion covering topics from the rise of a new type of content creator to representation in the workplace. Be sure to give this one a listen (or read) … now!

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The Rise of the Affluencer – Profitable Performance Marketing podcast – JEBCommerce

S02E013The Rise of the Affluencer

PPM is back and we’re diving into the topics you want and need to know about. In this episode, we discuss influencers and the rise of a new class of influencer: the affluencer. Tune in to find out how things are evolving. Don’t get left behind!

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