Profitable Performance Marketing podcast with Jake Fuller - JEBCommerce

The Profitable Performance Marketing podcast

Jake Fuller, a 15 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.

Digital Entrepreneurship, Travel Marketing, and Snowboarding with Dan Christian – Profitable Performance Marketing podcast – JEBCommerce

S02E026Digital Entrepreneurship, Travel Marketing, and Snowboarding with Dan Christian

Influencers, Affiliates, Travel Digital Marketing and the Free The Snow movement of the early 2000s? Yes, today we are talking all those things with Dan Christian, founder of Acceleration Team, CMO at Dharma, and former client of JEBCommerce.

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From ABC to Evenflo with Josh Reed – Profitable Performance Marketing podcast – JEBCommerce

S02E025From ABC to Evenflo with Josh Reed

Digital transformation, the dredging of the Hudson River, the need for generalization in the early 2000s and how Evenflo uses the affiliate program to test and find pockets of goodness with today’s guest Josh Reed.

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PR and Affiliate Marketing are Merging, a discussion with Blagica Bottigliero – Profitable Performance Marketing podcast – JEBCommerce

S02E024PR and Affiliate Marketing are Merging, a discussion with Blagica Bottigliero

PR and Affiliate Marketing are now dancing together, and to the same music, like never before. This is a tremendously exciting time for those of us in both fields. Today I bring on a veteran of both channels, our very own Director of Affiliate Marketing, Blagica Bottigliero, to discuss how these two world are converging.

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A Deep and Technical Dive into Affiliate Marketing with Samantha Morris – Profitable Performance Marketing podcast – JEBCommerce

S02E023A Deep and Technical Dive into Affiliate Marketing with Samantha Morris

On today’s episode we interview one of our Sr. Affiliate Managers, Samantha Morris. We dive into the deep end of affiliate marketing and discuss tech tools available to affiliate marketers, her biggest wins, and much more. Be sure to tune in!

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Promotional and Coupon Integrity in Your Affiliate Channel – Profitable Performance Marketing podcast – JEBCommerce

S02E022Promotional and Coupon Integrity in Your Affiliate Channel

How do you ensure that coupons and promotions end up in the right hands and that other channel offers don’t end up all over affiliate sites? Today’s episode will share the keys to taking care of this problem. Listen in!

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Affiliate Marketing, Leadership, and a Commodore 64 with Richard Dennys – Profitable Performance Marketing podcast – JEBCommerce

S02E021Affiliate Marketing, Leadership, and a Commodore 64 with Richard Dennys

Richard Dennys and Jamie Birch talk leadership in turbulence, the importance of always learning, the impact education can have, influencer marketing, affiliate marketing and more!

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Commerce Content and Working With Wirecutter with Leilani Han – Profitable Performance Marketing podcast – JEBCommerce

S02E020Commerce Content and Working With Wirecutter with Leilani Han

Today’s guest is Leilani Han, Executive Director, Commerce at Wirecutter, a Commerce Content publisher. Our conversation ranges from how the power dynamic in affiliate marketing has shifted more towards affiliates, leadership, career development and how to work with Wirecutter.

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Affiliate Program Tracking Testing – Profitable Performance Marketing podcast – JEBCommerce

S02E019Affiliate Program Tracking Testing

Affiliate programs are often not tracking all of their orders. You should have an extensive tracking testing protocol. Jamie Birch goes over this and more in today’s episode.

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Affiliate Marketing Paid Placements – Profitable Performance Marketing podcast – JEBCommerce

S02E018Affiliate Marketing Paid Placements

Paid placements are a great way to grow your affiliate program revenue.

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From Affiliate Manager to C-Level Executive with Jared LaMantia – Profitable Performance Marketing podcast – JEBCommerce

S02E017From Affiliate Manager to C-Level Executive with Jared LaMantia

From affiliate manager to VP and GM, Jared LaMantia and I discuss his career path, project management, how to effectively use data in your marketing efforts and much more on the Profitable Performance Marketing podcast.

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Focus on Performance Over Categories – Profitable Performance Marketing podcast – JEBCommerce

S02E016Focus on Performance Over Categories

Stop evaluating an affiliate partner’s performance based on how you categorize them. Coupon, loyalty, cashback, or reward, that doesn’t matter. What does matter is the performance they drive. Let’s talk data!

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Affiliates Got the Power – Profitable Performance Marketing podcast – JEBCommerce

S02E015Affiliates Got the Power

Still treating affiliates as if you are the more powerful one in the conversation? Well times have changed and affiliates have way more power than you think. Time to redo your strategies to reflect that.

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Affluencer vs Influencer and the Importance of Representation with Blagica Bottigliero – Profitable Performance Marketing podcast – JEBCommerce

S2E014Affluencer vs Influencer and the Importance of Representation with Blagica Bottigliero

Entrepreneur, digital marketing veteran, and internet trailblazer Blagica Bottigliero joins Jamie for a riveting discussion covering topics from the rise of a new type of content creator to representation in the workplace. Be sure to give this one a listen (or read) … now!

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The Rise of the Affluencer – Profitable Performance Marketing podcast – JEBCommerce

S02E013The Rise of the Affluencer

PPM is back and we’re diving into the topics you want and need to know about. In this episode, we discuss influencers and the rise of a new class of influencer: the affluencer. Tune in to find out how things are evolving. Don’t get left behind!

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Season 2 is coming back – Profitable Performance Marketing podcast – JEBCommerce

S02E012Season 2 is coming back!

The second half of Profitable Performance Marketing season 2 is getting started! We’ve got great new guests and a bunch of new topics to cover. Be sure to check us out where ever you get your podcasts.

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Getting Down to Reality (and whisky) with Chris Tradgett – Profitable Performance Marketing JEBCommerce

S02E011Getting Down to Reality (and whisky) with Chris Tradgett

Entrepreneur and industry long-timer Chris Tradgett joins Jamie from across the pond for a good natured, multi-themed discussion. Don’t miss it!

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S02E010Managing Through Turbulence

Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.

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Affiliate Marketing Strategies to Acquire New Customers – JEBCommerce

S02E009Affiliate Marketing Strategies to Acquire New Customers

Everything you need for a robust new customer acquisition initiative is available within the affiliate channel. In today’s episode Jamie offers tips on laying the groundwork for success. If your brand could use an infusion of new customers, this one’s for you!

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Don't Remove Dormant Affiliates From Your Program – JEBCommerce

S02E008Don’t Remove Dormant Affiliates From Your Program

Removing unproductive affiliates from your program limits your future growth, masks other issues you may have with managing your affiliate program, and does more to harm your reputation and relationships within the industry, outweighing any benefit that might come from the practice.

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Treasure What You Measure – KPIs in Business and Work-life – JEBCommerce

S02E007Treasure What You Measure – KPIs in Business and Work-life

With the right tools, making predictions in business and work-life may just be possible. Listen in as Jamie reviews the application and importance of Key Performance Indicators (KPIs).

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