Strategies to Scale Your Affiliate Program

Are you taking a strategic approach to growing your affiliate channel beyond a basic coupon affiliate strategy and driving incremental sales? Do you have the right technology, partners, and promotional strategy to hit your goals this year, in good times and in bad? Are you getting the highest ROAS and lowest customer acquisition cost possible?

Let our award-winning team answer those questions for you with our Program Assessment and Strategic Roadmap.

Strategy development begins with a comprehensive audit by our award winning affiliate managers

Our experienced team analyzes more than 20 aspects of your affiliate program, technical setup, policies and procedures, and more to establish how it measures up to our industry leading and award winning standards and to clearly identify opportunities for growth. Our goal is to provide you with a strategy document that protects your bottom line and positions your affiliate channel for revenue growth, liability reduction and protection, and incremental profitability.

Your bespoke roadmap will provide ideal strategies for ...

  • Current Affiliate Network setup and Optimization to ensure highest likelihood to reach your revenue and profitability goals.
  • Network evaluation – are you on the right network given your goals, cross-channel environment, channel attribution and growth and profitability goals.
  • Returned Order Setup. Do you have the right process to ensure you are not paying commissions on orders that were returned or not processes.
  • Competing brands’ programs are compared with your current program. What are the commonalities? What are the biggest differences between the programs? Facets of each program that will be studied include, but are not limited to creatives, account setup, cookie/commissions, communication channels and performing affiliates.
  • Commission rate and Cookie days. Is the current commission rate and cookie duration the most effective for the program being audited? Are there possible cost savings, or ROI opportunities by publisher category? What are competitors doing with their commissions and cookie days?
  • Paid search compliance.
  • Creative asset analysis. Creative assets and links are evaluated based on effectiveness.
  • Affiliate partner Gap Analysis to identify the key affiliates in your vertical that should be in your program
  • Top affiliate recruitment – outreach strategy provided so you can effectively recruit all top affiliates as well as non-enrolled affiliates identified in Gap Analysis
  • Comprehensive affiliate activation strategy of dormant affiliate partners enrolled in your program – including contact info!
  • Affiliate category diversification to ensure you are in front of your entire ideal client base.
  • Newsletter review and strategy recommendation for entire communication plan
  • FTC Audit to ensure you have the protections in place and the policies to ensure you have the lowest liability for fines and regulation.
  • Product feed analysis and recommendations.
  • Tech and media partner strategy, outreach plan and introductions.
  • Attribution recommendations and best practices.
  • Customer promotion review and 12 month strategy.

Our Performance Speaks for Itself

Client Win – JEBCommerce

New partner enters the top 5 performers list

New partner recruiting is vital to the health of any affiliate program whether new or mature. But just getting that ...
Client Win – JEBCommerce

Adding an additional 10% revenue production through optimization of one affiliate

Would you be happy about a 10% lift in incremental revenue through one partner optimization opportunity? JEBCommerce and its clients ...
93% New Customer Acquisition through the Affiliate Channel? You read that right! – JEBCommerce

93% New Customer Acquisition through the Affiliate Channel? You read that right!

New customer acquisition is the holy grail for any digital marketing channel right now. As brands look to gain market ...
Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency! – JEBCommerce

Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency!

Executing a solid strategy for any channel can take time, even in the real time world of digital marketing and ...
One new affiliate publisher becomes the top performer in the program, in under 30 days – JEBCommerce

One new affiliate publisher becomes the top performer in the program, in under 30 days

Many of our clients come to us with the need to recruit more publishers into their affiliate program. We totally ...
Consistent affiliate communication leads to 146% increase in revenue in the first 30 days – JEBCommerce

Consistent affiliate communication leads to 146% increase in revenue in the first 30 days

In 2022, a global infant and toddler brand came to us with a goal to increase their revenue and reach ...
Client Win – JEBCommerce

New partner enters the top 5 performers list

New partner recruiting is vital to the health of any affiliate program whether new or mature. But just getting that ...
Client Win – JEBCommerce

Adding an additional 10% revenue production through optimization of one affiliate

Would you be happy about a 10% lift in incremental revenue through one partner optimization opportunity? JEBCommerce and its clients ...
93% New Customer Acquisition through the Affiliate Channel? You read that right! – JEBCommerce

93% New Customer Acquisition through the Affiliate Channel? You read that right!

New customer acquisition is the holy grail for any digital marketing channel right now. As brands look to gain market ...
Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency! – JEBCommerce

Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency!

Executing a solid strategy for any channel can take time, even in the real time world of digital marketing and ...
One new affiliate publisher becomes the top performer in the program, in under 30 days – JEBCommerce

One new affiliate publisher becomes the top performer in the program, in under 30 days

Many of our clients come to us with the need to recruit more publishers into their affiliate program. We totally ...
Consistent affiliate communication leads to 146% increase in revenue in the first 30 days – JEBCommerce

Consistent affiliate communication leads to 146% increase in revenue in the first 30 days

In 2022, a global infant and toddler brand came to us with a goal to increase their revenue and reach ...