Strategies to Scale Your Affiliate Program

Are you taking a strategic approach to growing your affiliate channel beyond a basic coupon affiliate strategy and driving incremental sales? Do you have the right technology, partners, and promotional strategy to hit your goals this year, in good times and in bad? Are you getting the highest ROAS and lowest customer acquisition cost possible?

Let our award-winning team answer those questions for you with our Program Assessment and Strategic Roadmap.

Strategy development begins with a comprehensive audit by our award winning affiliate managers

Our experienced team analyzes more than 20 aspects of your affiliate program, technical setup, policies and procedures, and more to establish how it measures up to our industry leading and award winning standards and to clearly identify opportunities for growth. Our goal is to provide you with a strategy document that protects your bottom line and positions your affiliate channel for revenue growth, liability reduction and protection, and incremental profitability.

Your bespoke roadmap will provide ideal strategies for ...

  • Current Affiliate Network setup and Optimization to ensure highest likelihood to reach your revenue and profitability goals.
  • Network evaluation – are you on the right network given your goals, cross-channel environment, channel attribution and growth and profitability goals.
  • Returned Order Setup. Do you have the right process to ensure you are not paying commissions on orders that were returned or not processes.
  • Competing brands’ programs are compared with your current program. What are the commonalities? What are the biggest differences between the programs? Facets of each program that will be studied include, but are not limited to creatives, account setup, cookie/commissions, communication channels and performing affiliates.
  • Commission rate and Cookie days. Is the current commission rate and cookie duration the most effective for the program being audited? Are there possible cost savings, or ROI opportunities by publisher category? What are competitors doing with their commissions and cookie days?
  • Paid search compliance.
  • Creative asset analysis. Creative assets and links are evaluated based on effectiveness.
  • Affiliate partner Gap Analysis to identify the key affiliates in your vertical that should be in your program
  • Top affiliate recruitment – outreach strategy provided so you can effectively recruit all top affiliates as well as non-enrolled affiliates identified in Gap Analysis
  • Comprehensive affiliate activation strategy of dormant affiliate partners enrolled in your program – including contact info!
  • Affiliate category diversification to ensure you are in front of your entire ideal client base.
  • Newsletter review and strategy recommendation for entire communication plan
  • FTC Audit to ensure you have the protections in place and the policies to ensure you have the lowest liability for fines and regulation.
  • Product feed analysis and recommendations.
  • Tech and media partner strategy, outreach plan and introductions.
  • Attribution recommendations and best practices.
  • Customer promotion review and 12 month strategy.

Our Performance Speaks for Itself

Tech brand sees a $55k day from a strong Best of Web placement

If you work in the affiliate space, you know that every so often a unicorn comes along where you see ...

Find out how we drove a 107% increase in revenue without discounts and coupon affiliates.

A health and beauty merchant wanted to grow their affiliate program through bloggers, mass media publishers and influencers partners. Our ...

127% increase in revenue and 23% increase in producing publishers.

Growing a large affiliate program in a hyper competitive market is difficult and takes dedication, time and expertise, but most ...

Positioning a program for maximum growth leads to 159% YoY increase.

As the economy ebbs and flows and consumers' buying behaviors alter and change over time in response to the world ...

Customized Promotions and Affiliate Optimization leads to 79% revenue increase in mature affiliate program

Can  you still find growth in a program that you've managed for 8 years? Heck yeah you can. And in ...

74% active publishers in month 5 with a 38% increase in revenue MoM

New publishers added to a program, percentage of publishers active and percentage of publishers producing are three KPI's you need ...