Strategies to Scale Your Affiliate Program

Are you taking a strategic approach to growing your affiliate channel beyond a basic coupon affiliate strategy and driving incremental sales? Do you have the right technology, partners, and promotional strategy to hit your goals this year, in good times and in bad? Are you getting the highest ROAS and lowest customer acquisition cost possible?

Let our award-winning team answer those questions for you with our Program Assessment and Strategic Roadmap.

Strategy development begins with a comprehensive audit by our award winning affiliate managers

Our experienced team analyzes more than 20 aspects of your affiliate program, technical setup, policies and procedures, and more to establish how it measures up to our industry leading and award winning standards and to clearly identify opportunities for growth. Our goal is to provide you with a strategy document that protects your bottom line and positions your affiliate channel for revenue growth, liability reduction and protection, and incremental profitability.

Your bespoke roadmap will provide ideal strategies for ...

  • Current Affiliate Network setup and Optimization to ensure highest likelihood to reach your revenue and profitability goals.
  • Network evaluation – are you on the right network given your goals, cross-channel environment, channel attribution and growth and profitability goals.
  • Returned Order Setup. Do you have the right process to ensure you are not paying commissions on orders that were returned or not processes.
  • Competing brands’ programs are compared with your current program. What are the commonalities? What are the biggest differences between the programs? Facets of each program that will be studied include, but are not limited to creatives, account setup, cookie/commissions, communication channels and performing affiliates.
  • Commission rate and Cookie days. Is the current commission rate and cookie duration the most effective for the program being audited? Are there possible cost savings, or ROI opportunities by publisher category? What are competitors doing with their commissions and cookie days?
  • Paid search compliance.
  • Creative asset analysis. Creative assets and links are evaluated based on effectiveness.
  • Affiliate partner Gap Analysis to identify the key affiliates in your vertical that should be in your program
  • Top affiliate recruitment – outreach strategy provided so you can effectively recruit all top affiliates as well as non-enrolled affiliates identified in Gap Analysis
  • Comprehensive affiliate activation strategy of dormant affiliate partners enrolled in your program – including contact info!
  • Affiliate category diversification to ensure you are in front of your entire ideal client base.
  • Newsletter review and strategy recommendation for entire communication plan
  • FTC Audit to ensure you have the protections in place and the policies to ensure you have the lowest liability for fines and regulation.
  • Product feed analysis and recommendations.
  • Tech and media partner strategy, outreach plan and introductions.
  • Attribution recommendations and best practices.
  • Customer promotion review and 12 month strategy.

Our Performance Speaks for Itself

Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency! – JEBCommerce

Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency!

Executing a solid strategy for any channel can take time, even in the real time world of digital marketing and ...
One new affiliate publisher becomes the top performer in the program, in under 30 days – JEBCommerce

One new affiliate publisher becomes the top performer in the program, in under 30 days

Many of our clients come to us with the need to recruit more publishers into their affiliate program. We totally ...
Consistent affiliate communication leads to 146% increase in revenue in the first 30 days – JEBCommerce

Consistent affiliate communication leads to 146% increase in revenue in the first 30 days

In 2022, a global infant and toddler brand came to us with a goal to increase their revenue and reach ...
Migrating an affiliate program to another network and beating growth goal by 236% in 90 days – JEBCommerce

Migrating an affiliate program to another network and beating growth goal by 236% in 90 days!

Anytime an advertiser or retailer signs a contract with a new vendor they are excited about the potential of that ...

A solid onboarding process with structured strategy leads to a quick 94% increase in revenue

Anytime you make a transition from one vendor to another, one service provider to another or one consultant to another ...
Budget management results in 24% revenue growth, lower absolute cost – JEBCommerce

Budget management results in 24% revenue growth, lower absolute cost

Increasing revenue is on everyone’s mind, not just now, but constantly. But doing so while decreasing absolute commission cost, well, ...
Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency! – JEBCommerce

Agency-wide Gap Analysis leads to 15% increase in 30 days. The power of working with an agency!

Executing a solid strategy for any channel can take time, even in the real time world of digital marketing and ...
One new affiliate publisher becomes the top performer in the program, in under 30 days – JEBCommerce

One new affiliate publisher becomes the top performer in the program, in under 30 days

Many of our clients come to us with the need to recruit more publishers into their affiliate program. We totally ...
Consistent affiliate communication leads to 146% increase in revenue in the first 30 days – JEBCommerce

Consistent affiliate communication leads to 146% increase in revenue in the first 30 days

In 2022, a global infant and toddler brand came to us with a goal to increase their revenue and reach ...
Migrating an affiliate program to another network and beating growth goal by 236% in 90 days – JEBCommerce

Migrating an affiliate program to another network and beating growth goal by 236% in 90 days!

Anytime an advertiser or retailer signs a contract with a new vendor they are excited about the potential of that ...

A solid onboarding process with structured strategy leads to a quick 94% increase in revenue

Anytime you make a transition from one vendor to another, one service provider to another or one consultant to another ...
Budget management results in 24% revenue growth, lower absolute cost – JEBCommerce

Budget management results in 24% revenue growth, lower absolute cost

Increasing revenue is on everyone’s mind, not just now, but constantly. But doing so while decreasing absolute commission cost, well, ...