Performance Marketing News

Affiliate Marketing for Bloggers – #3 in series – Choosing a network.

The main thing isn't so much the networks, and maybe that is what I'm trying to get across to you. The main thing will be the partnerships you form with merchants and selecting the right ones to work with. One of the most important things to do right when you are looking for these successful partnerships is your affiliate account. Without the right information in your account, merchants won't be able to effectively evaluate your application. That is what I'll cover in my next episode.

Clean Data – Why it's important to honor coupon policies.

Affiliates - there are a lot of great and respectable coupon sites that I have not only been fortunate and blessed to work with, but to also call close friends. For those of you that fall into that category, you are doing all the right things. For others who don't think it's that big of a deal, let me stress that this is a big issue for merchants. It is casting a shadow on our industry and I encourage you to reach out to these merchants and truly partner with them. When you look out for them, they really begin to look out for you.

And The Winner Is… Pinnacle Awards – Affiliate Summit West

I was sure they said Jamie Birch, but alas, Scott won the award. It was well deserved and now it seems that I may have slipped into the "Susan Lucci" role of Pinnacle Award nominees. Two nominations and two, well, nominations. I searched forever for that video as I promised many I would try to tie in Susan Lucci not winning into this blog post.

The offline/online bridge

There has been one wide gaping hole in affiliate marketing since I can remember, I've been involved in the space for almost ten years. That hole is the offline/online bridge in respect to multi channel merchants. From an affiliate manager perspective, we know that sales are being influenced, at the very least, and and at the most being placed directly resulting from affiliate online relationships. Takes Flight

We are very excited to announce the launch of provides a venue for all merchants to communicate news about their affiliate programs to affiliates. All for free, all the time. The intent is to allow merchants to keep their affiliates, and any prospective affiliates, educated on what is going on with their programs. […]

Coupon Use – more stats from Internet Retailer

Internet Retailer released post Q4 information that I think adds even more food for thought for companies thinking of working with coupon sites and coupons in general. Fromtheir article: "21% of Top 500 e-retailers added coupons and rebates in 2008, according to data published in Internet Retailer’s 2009 Guide to Retail Web Site Design & Usability. Of the Top 500 retailers, 335 said they deployed coupons and rebates in 2008, up from 278 in 2007." More retailers are using coupons and discounts, not only out of necessity but out of the need to stand out.

Affiliate Summit West – Las Vegas

Will you be in Las Vegas next week? Will you be attending the Affiliate Summit? If you answered yest to either of those, I'd love to meet with you. I've attended more affiliate summits than I can remember and each one has been stellar. The network is amazing and it is always one of my best trips of the year.

Learning from Chief Ramsey – You are only as good as your last service.

There are certain basic foundations of running an affiliate program such as timely checks, clear terms and conditions, consistent, acurate and timely returns processed, quick response times, good and updated creative and more. For you affiliate managers, grade yourself honestly on some of those things. How did you do the last time? How was your last service? Too many affiliate managers don't look at this way and it leads to a lack of trust from affiliates, and that hurts the industry.

Press Release – Launches

“FOR IMMEDIATE RELEASE” College Golf Camps of America launches College Golf Camps of America proudly announces the launch of their new website for college and university golf programs across the country, Developed in partnership with JEBCommerce, College Golf Camps of America is the only multi-college golf camp program in the world. The College […]

JEBCommerce now managing the Doba Affiliate Program

JEBCommerce is excited and proud to announce that starting today, we are now managing the Doba Affiliate Program! "Doba simplifies and streamlines product sourcing for the emerging market of millions of web-based entrepreneurs delving into the fray of starting and/or growing a retail business." They are the premier drop shipping and product sourcing company on the web.