Performance Marketing News

This one gets me every time.  Your watching your Twitter stream, maybe on the web or through Tweetdeck or some other tool, and all of a sudden you get bombarded with 10 or more tweets from a corporate account, newspaper or other organization.  I’ve seen affiliates blast 15 in the space of 10 seconds and …

One Big Mistake with Corporate Twitter Account Read More »

Blog World Expo 2008 proved to be one of the best conferences I have been to in a long time. I'm not sure what made it the best? Was it the depth and breadth of the content? Was it the openness of the presenters to share an incredible amount of information? Was it the friendliness and willingness to chat of the attendees? Or was it the opportunity to meet Mike Shinoda of Linkin Park? Ya know, I'm really not sure but I think it could be a combination of each of those things.

Is your affiliate program as effective and efficient as possible? Is it as successful as you hoped it would be? Most programs are not and in most cases, an audit of your program, your promotions, your communications and your competitors allows you to see opportunities to increase the performance of your program. Our Affiliate Program …

Affiliate Program Audit Read More »

In August, JEBCommerce launched the Plan, Do, Check, Act! blog for a national Continuous Improvement consultancy, BCG.  BCG contracted with JEBCommerce this summer to provide them with a strategic marketing plan to expand their digital footprint.  This blog is the first step in an integrated plan whose purpose is to get more exposure for BCG …

JEBCommerce Launches BCG Blog Read More »

Affiliate Summit will be hosting a Social Media Conference in NYC on October 5th, 2008. See you there!

I’m heading to BlogWorld on September 19th in Vegas.  I’d love to meet you if you are in the area during that weekend.

What are the earmarks of a successful Affiliate Program that allows you to stay a step ahead of your competition? Aggressive recruiting and activation. Intensive brand protection and management. Pro-active delivery of collateral and other affiliate needs. Solid relationship-building and partner-development. An Affiliate Program coordinated with your entire marketing strategy. Experienced and innovative management of …

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