Performance Marketing News

Blog World Recap

Blog World Expo 2008 proved to be one of the best conferences I have been to in a long time. I'm not sure what made it the best? Was it the depth and breadth of the content? Was it the openness of the presenters to share an incredible amount of information? Was it the friendliness and willingness to chat of the attendees? Or was it the opportunity to meet Mike Shinoda of Linkin Park? Ya know, I'm really not sure but I think it could be a combination of each of those things.

Affiliate Program Audit

Is your affiliate program as effective and efficient as possible? Is it as successful as you hoped it would be? Most programs are not and in most cases, an audit of your program, your promotions, your communications and your competitors allows you to see opportunities to increase the performance of your program. Our Affiliate Program […]

JEBCommerce Launches BCG Blog

In August, JEBCommerce launched the Plan, Do, Check, Act! blog for a national Continuous Improvement consultancy, BCG.  BCG contracted with JEBCommerce this summer to provide them with a strategic marketing plan to expand their digital footprint.  This blog is the first step in an integrated plan whose purpose is to get more exposure for BCG […]

Affiliate Summit Social Media 2008 Conference

Affiliate Summit will be hosting a Social Media Conference in NYC on October 5th, 2008. See you there!

Heading to Blog World Expo

I’m heading to BlogWorld on September 19th in Vegas.  I’d love to meet you if you are in the area during that weekend.

What are the earmarks of a successful Affiliate Program that allows you to stay a step ahead of your competition? Aggressive recruiting and activation. Intensive brand protection and management. Pro-active delivery of collateral and other affiliate needs. Solid relationship-building and partner-development. An Affiliate Program coordinated with your entire marketing strategy. Experienced and innovative management of […]