Performance Marketing News

Apple's update to ITP (Intelligent Tracking Prevention) is here, are you ready?

Is your affiliate program growing too slowly? Thought you were doing everything you could to grow your program? Looking for help? We've outlined some simple steps that will get you on the right track.

If you are an affiliate that seems to receive more denials than approvals when you apply to affiliate programs, this article will help you understand why as well as a few tips on how to get approved for more programs.

Creating a budget for your affiliate marketing program can be difficult and time consuming, but it doesn't have to be! Our CEO outlines how to create one and highlights the importance of communicating budget details to internal teams.

It is imperative to stay up to date on the ever-changing nexus tax laws. Find out how the recent changes may impact your business in 2019 and beyond in an updated post on our blog from our Director of Affiliate Marketing, Stephen Robinson.

The reason I have written a SECOND post about this topic, is because most affiliate programs are not addressing this potentially ruinous issue. Here are a few ways that you could potentially keep working with affiliates in states with nexus tax laws.

5, ok maybe 7, reasons to hire an agency to manage your affiliate program so you can ramp up more quickly and profitably!

One of the most important steps in launching an affiliate program is choosing the right network for your affiliate channel. Often times, I come across affiliate programs that are just not on the appropriate network. Whether it’s a reporting and functionality issue, or customer service problems, if you don’t properly vet out all the possible […]

Chloe Feed Assembler now supports Shopify! As Shopify surges in popularity, we saw an opportunity to offer our popular data feed service so users can pull data from Shopify sites without the need for any tech resources. For those not familiar, Shopify offers users a complete ecommerce solution to set up an online store where […]

The conversion funnel helps illustrate a consumer journey from awareness to conversion. This is what made marketing “click” for me, and led me to pursue a career in the industry. Fast forward 10 years and I still use it to identify different marketing objectives I want to accomplish. Like a machine, the funnel has multiple […]