Performance Marketing News

FMTC: A Datafeed Solution for Publishers, Agencies/OPMs and Merchants

By Stephen Robinson

Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.

Affiliate Sweepstakes & Giveaways – What To Include

Sweepstakes are genuinely a great way to engage a targeted audience, drive sales, and increase brand awareness. Working with an affiliate allows you the opportunity to work more closely and build a valuable relationship that is mutually beneficial.

How Does Negotiation Work in Affiliate Marketing?

By Shane Tyler

How does negotiation apply to the world of affiliate? We break down this question and more with several top experts from different industries of affiliate marketing.

The Fatal Conceit Of "Free Affiliate Sales"

By Kenny Dodge

What happens when an advertiser tries to cut CPA and use the affiliate channel to bring in “free” traffic and conversions?

Keeping Consistency Through Personnel Changes in Your Affiliate Program

By Taylor Weibert

The key to protecting your affiliate program during personnel changes is to make sure that you create the right tools to make sure that the next person is well equipped to keep the program moving forward.

Google and Firefox Privacy & What It Means to You - JEBCommerce

Chrome and Firefox: Browser Privacy & What It Means to You

By Stephen Robinson

Browser Privacy is a continually evolving part of the digital marketing landscape, is your affiliate program ready for these changes?

5 Point Affiliate Program Health Check

By Dorothy Dalton

Like keeping your body and mind healthy, it's important to keep affiliate programs healthy. This can happen a number of different ways, but these 5 simple checks are a quick way to diagnose the health of your affiliate program.