Performance Marketing News

Often times I hear the question from advertisers, “Why does it take so long to gain traction in the affiliate program?” I decided it would be helpful to discuss this a bit since it is such a common question/concern. There are several factors that come into play before affiliates start to contribute greatly to the […]

Conference calls suck. Especially big ones with large groups of people. I have always been a fan of in-person or one on one calls, however from an efficiency standpoint, I can understand the necessity. It does not mean those big calls don’t sill suck though. I am reminded of a video that I am sure […]

You have likely heard about the Nexus tax laws (or Amazon tax) that seem to be cropping up every month..

You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over countless nights with little to […]

It’s Sunday night. You’re laying in bed and trying to go to sleep. But you can’t. Your mind is racing, and you feel you can’t settle down for the night and fall asleep. You’re thinking about Monday morning at work. What you have to get done, what you are stressed about getting done, and maybe […]

Now that Q4 is upon us, you are no doubt reviewing your final plans to knock the last 3 months of 2015 out of the park!

I hear this every once in a while, and it always surprises me. While I cannot discount the benefit of content affiliates, there is some much more valuable ocean out there! The statement often comes from an emotional place. The “Coupon” sites, and even many loyalty publishers often are associated with some sort of negative […]

In her first of a multi-part series, our Vice President of Global Performance Marketing, Joanna Culbertson, takes on why to expand your business globally.  Follow this series as she lays out why, when, where and how to expand your business beyond your home market! Why As we all approach the halfway point in 2014 and […]

With the recent launch of our client Flight Club New York, Zak.com and JumpinJammerz.com, we have had a bunch of affiliates reach out about how to create deep links in Linkshare. Therefore, we are happy to provide the following instructions and hope you find them helpful. Step 1: log into your Linkshare Publisher Dashboard: Step […]

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]