The golden age question is how to attract super affiliates into my affiliate program, how to make them provide incrementality and how to keep them happy. See below for our guide to a great relationship with affiliates that will drive strong revenue for your brand!
What is a Super Affiliate?
A super affiliate is an insider term used to give a shout out to the best of the best affiliates in the industry.
What makes a super affiliate – well, super?
Super affiliates are data-driven and know their audience, they are consistent in their content and communication.
And in 2020 they stepped up as extraordinarily creative and agile.
This trend of data-driven, audience-minded, consistent, creative and agile affiliate marketers will continue to be of great importance as we enter 2021 and beyond.
How do I find Super Affiliates?
As you may well know, super affiliates can be a bit elusive.
They’ve been pitched to the point where it’s become a “don’t call us, we’ll call you” situation.
To find super affiliates you need to build a great affiliate program that they want to be a part of.
What Makes an Affiliate Program Great?
Every day thousands of affiliates are searching for new affiliate programs to work with.
JEBCommerce works with super affiliates in fashion, beauty and skincare, outdoor and gear, and travel.
Having managed affiliate programs for Zappos.com, Philosophy, The Mountain and TravelSmith we know a thing or two thousand about what the best of the best affiliates are looking for in an advertiser.
For the sake of brevity, we will share five. If you need help finding affiliates to sell your product, be sure to give us a call.
Attract Super Affiliates to Your Affiliate Program:
1. Landing Page Creative
Quality landing pages that are clean and crisp are fundamental to conversions. A super affiliate can instantly spot a winning landing page from a dud.
Landing pages must be well optimized for conversions to attract the best affiliates.
2. On-Time Payments
Do not be late with payments. If payments may be delayed – in lieu of one historical event or another – be sure to communicate with your affiliates, as soon as possible.
Money talks – and affiliates who have been stiffed money talk loudly.
3. Competitive Advantage
To get a super affiliate to notice your brand you will need to be clear about what your brand’s competitive advantage is.
Do you have exclusive products?
Do you have ridiculously high landing page conversion rates?
When you convey a unique – useful – competitive advantage, it will pay dividends.
4. Niche Domination
Speaking of competitive advantage, if your brand specializes in a high grossing niche and brings exclusives to the table – super affiliates will come knocking.
5. Golden Rule
Turn your affiliate program into a thriving revenue generator by following the golden rule of affiliate management: keep your affiliates happy.
Affiliate marketing is all about building relationships. Strong relationships with affiliates leads to a good reputation around the affiliate community.
A good reputation for clean communication, fast-turnaround times and a strong rewards program are just a few of the qualities necessary to capture the attention of great affiliate marketers.
When you find yourself stuck, wondering how do I find affiliate marketers for my product? Be sure to bookmark the JEBCommerce article that covers 11 affiliate hideouts.
Or, if the process of finding affiliates is just too time consuming, contact JEBCommerce.