Lisa Riolo, Episode 14, Affiliate Marketing Expert

Lisa Riolo – Co-Founder of Impact and Affiliate Marketing Expert

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 1 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

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Today I talk with Lisa Riolo, Co-Founder of one of the industries leading affiliate marketing powerhouses - Impact, an affiliate tracking platform. We talk about all things affiliate marketing, where the affiliate marketing industry is going, the rise of affiliates becoming their own brands and utilizing their power and a host of other topics. She shares some amazing leadership principles, that you definitely don't want to miss.
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quality score analytics dashboard_driving ecommerce sales blog header

What is Driving E-Commerce Sales Right Now?

JEBCommerce Employee Profile - Kenny Dodge

Kenny Dodge

Affiliate Manager

Kenny Dodge

Affiliate Manager

Time with company: 2 yrs 8 mos

Kenny started at JEBCommerce in the Spring of 2016. Before entering the affiliate industry, Kenny ran marketing departments in Tech and Healthcare. He now manages the Saatva Mattress affiliate program and several Health & Beauty programs. Kenny prides himself in taking ownership of his programs under management and enjoys working with his advertisers to grow their affiliate program and crush their goals.

He and his wife, Katherine, were married in 2018 and just recently welcomed their first child, Michael, into the family. When he’s not working with clients, Kenny enjoys fixing up their house, playing golf, or spending time with family in the North Idaho area.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager, Certified Partnerize Pro

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What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has…
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ONEBLADE Affiliate Program Now Live!

JEBCommerce Employee Profile - Kristin Wardwell

Kristin Wardwell

Senior Affiliate Manager

Kristin Wardwell

Senior Affiliate Manager

Time with company: 6 yrs 4 mos

Kristin graduated from Portland State University in 2011 with a degree in Marketing. After college, she started working in digital marketing and has experience with lead generation and social media marketing. After moving to Coeur d'Alene in 2014, Kristin started her affiliate marketing career with JEBCommerce. In her time at JEBCommerce, she has managed a wide range of brands including CityPASS, Johnston & Murphy, and Speck. In her spare time she enjoys spending time with her husband and two kids.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager, Certified Partnerize Pro

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About OneBlade: OneBlade is the first company in decades to introduce real innovation to the shaving market. Spending multiple years and millions of dollars in research and development, their team of world-class designers and…
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WeeSprout Affiliate Program Now Live!

JEBCommerce Employee Profile - Dorothy Dalton

Dorothy Dalton

Affiliate Manager

Dorothy Dalton

Affiliate Manager

Time with company: 6 yrs 9 mos

Dorothy graduated from Northern Arizona University in 2013, with a degree in Sociology in the hopes of helping people cope better with life's challenges. In February 2014 she applied for an affiliate position at JEBCommerce and was hired even though she didn’t have a background in affiliate marketing, but is relational, an achiever, positive, and focused. That was over 6.5 years ago and she has come a long way in knowing almost everything about affiliate marketing given her client experience over the last 6.5 years. Her clients have been in the fashion (Paul Fredrick), home goods (Zak Designs), decor (Redbubble and Mimeo Photos), and even travel (Contiki and Trafalgar) verticals.

In Dorothy’s free time; she attends church functions, traveling the US and world, and hanging with her friends/family, and pup Penny.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager

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JEBCommerce is excited to announce that we are now managing the affiliate program for WeeSprout!
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3 Ways Amazon Changed the Affiliate Marketing Industry

Affiliate marketing has deep roots dating back to the late 1980’s.  Arguably, one of the biggest contributors in growing the industry was Amazon in 1996. While Amazon wasn’t the first to pioneer affiliate marketing, they were a definitive milestone in the process. I'll outline 3 different ways Amazon has helped…
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How to Crush a Kick-Off Call

Your company just landed a new client, congratulations! The next thing you do will set the tone for what is hopefully a long, profitable relationship. The first call, or kick-off call, is crucial to building trust and creating a great environment to work with your new client. How do you…
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No Effort Datafeeds – From Site to Platform with Zero Effort

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 1 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

Need a speaker for your next event? I can do that, too!

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For 7 years we have been developing our own reporting, CRM and task management tool we call Chloe.  For those "24" fans, you'll recognize where we got the name. It's been a fun, exciting, frustrating and invigorating project.  Our team has been using this to manage affiliate programs for years.…
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Meet the Newest PMA Board of Directors Member, Jamie Birch

JEBCommerce is proud to announce that Jamie Birch is the newest member of the PMA’s Board of Directors. The PMA or Performance Marketing Association, is a non-profit trade association founded in 2008. Their mission is to champion and protect accountable performance marketing. The main goals are to promote growth within…
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Choosing the Right Social Influencer

Social influencers have been a hot topic in the affiliate industry as of late. Search just about any vertical and you’ll find thousands of social influencers. We’ve personally seen how they increase brand awareness, but the cost to work with them has gone up recently as well. With so many…
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