Performance Marketing News

We’ve discussed reach and exposure, collaboration and economies of scale.  We’ve talked about productivity, quality and flexibility.  All leading up to today’s, and our final, post in the series.  Is it worth it financially? It really comes down to that doesn’t it? Will this be profitable? What have others experienced? Will this add to my […]

In our ongoing series on hiring an OPM, today let’s discuss core competencies.  Your core competencies to be precise.  Your organization, department or organization is set up with a certain skillset, culture and talent pool.  Those things help create your core competencies.  They may not be set up for the high level of outreach, flexible negotiations […]

I hope you enjoyed our brief video in Part 4 of this series.  If you haven’t seen it yet, click here to see how your program can get increased exposure by working with an outsourced affiliate management agency or OPM.  (I use those two interchangeably.  I never really liked the acronym OPM, but it seems to […]

The number of people on your team promoting and working your program is vital to its growth. Having a team manage your program allows for more relationships, more placements, more new business opportunities.  Watch the short video we put together today to demonstrate the increased amount of exposure your program could have by working with […]

Today we continue to explore reasons why advertisers choose to work with Outsourced Program Managers, or Affiliate Agencies.  We’ve discussed heightened production, quality, collaboration and the ability to tap into a larger experience pool in part 1 and 2 and today we want to discuss economies of scale. Tell me if this has ever happened to you: […]

The holidays are finally over and the entire team is back from the Affiliate Summit, and all our 2012 plans have been completed, so now all normal activity can resume, including our “What’s JEBCommerce Reading” posts. Today’s meeting we discussed Q4 performance (some of our clients saw 700% growth YoY!), our upcoming off-site planning meeting […]

There has never been a better time to join these programs.  The first quarter of the New Year is when companies are looking to invest in their business, and resolutions have been made to start new businesses and new projects. When you promote 99designs and Egnyte you’re providing your visitors with access to the resources […]