Performance Marketing News

I honestly can’t believe we are almost in September.  My evenings are starting to fill up with my kids extra curricular school activities, back to school shopping and picking tomatoes and corn out of the garden and hoping my butternut squash turns out ok. All those things trip a trigger in my mind and make […]

Sunny with a slight chance of failure?  Does that sound like a forecast you have been putting together for your affiliate program?  With the fourth quarter running rapidly at us, our team is working on their forecasts for each of our clients.  It’s an extremely important aspect of affiliate management, and one that drives the […]

Stephen Robinson, Director of Affiliate Relations for outsourced program management agency, JEBCommerce, talks to MediaTrust about the concerns big brands have in affiliate marketing.

I remember a time, farther back than I care to mention, when I managed programs, well, from the hip.  Runnin’-n-Gunnin’ is what we call it now.  As a new affiliate manager, I just didn’t know any better.  When I was asked what my program goals were, or where I wanted to be, I would just […]

Last week we launched our affiliate management coaching and mentoring program, MyAffiliateCoach. A few days later we received our first printed workbook, over 140 pages of worksheets, tips and best practices. Here is a brief walk through. You can actually get to see the first 15 pages at blurb (the price is for our on-demand […]

Guest Post – Joe Sousa “From time to time, we have the good fortune of having a well respected, successful and knowledgeable individual provide a guest post for this blog.  Today is one of those special days. Joe is a close friend of ours and his opinion as an affiliate is one we rely on […]

Just a few moments ago, I wrapped up a meeting with our Director of Affiliate Management and all our affiliate managers.  We went over our affiliate scorecard during this meeting.  We use scorecards pretty extensively in managing our clients’ programs to ensure that we continue a methodical march forward to make sure we hit our […]

Are you an ideal affiliate manager?  We have been working with affiliate programs since 1999 and at times, we made some mistakes.  I know, for those of you who know me personally, that is probably hard to believe (said with my most sarcastic voice), but it’s true. Many of these mistakes come from simply not […]

We’ve been asked, here at JEBCommerce, for some time to offer a training, coaching and mentoring program for new and veteran affiliate managers alike. Many of our clients, especially those that have used our Affiliate Assessment and Success Roadmap services, have been looking for an on-going program to help their affiliate managers become better, more […]

A few weeks ago, I had the pleasure of jumping on the phone with the founder of AFFMETER, Firuze Gokce. I had heard about this tool for affiliates from an affiliate friend of mine and thought it would be great to get the lowdown. From their site: “Affmeter is a focused, structured and manageable environment […]