Performance Marketing News

For a while I thought maybe my wife and I were the only ones watching Hell’s Kitchen and Kitchen nightmares. If you’ve read this blog for a while, you’ll remember I like to post about things you can learn from watching that show that relate to your business. To my surprise, today I saw Linkshare […]

Where do I start to become an affiliate? That is a great question. In this post we talk about three things that you should do to answer that question for yourself.

Last week I had the good fortune to sit down with a good friend, super affiliate, and overall great guy, Matthew Bredel.  Matthew runs The Web Reviewer and MatthewBredel.com, among other sites, and we have worked together on several different affiliate programs over the years. Last week we jumped on skype to catch up with […]

A very typical phone call we receive, and probably at least one each week, is one from a new merchant looking for immediate sales through affiliate marketing.  We love to get calls from new prospects and enjoy meeting new people and learning of new business models.  It’s one of the reasons I love this industry.  […]

I was reading an article on InternetRetailer.com this morning titled Penny’s billion-dollar bet.  Penny’s, one of the earliest adopters of ecommerce among large retail chains, has experienced flat sales the last few years.  They are now planning and investing in a new ecommerce platform to grow their online channel to over 2.5 Billion.  Yes that […]

Zak Stambor wrote a great article at InternetRetailer.com about online office supply retailer Shoplet.com and their amazing feat of increasing sales by triple digits in our current economic climate. “Even last year, in one of the worst economic environments in the past 50 years, it grew an Internet Retailer-estimated 33%, to an estimated $100 million […]

AffiliateBenchMarks is looking for affiliates, agencies and advertisers to fill out their 5 minute survey on the affiliate industry and your views of it. We’ve filled out this survey in the past, as have our clients, and the data you receive from it is fantastic.  We highly recommend you take a few minutes and fill […]

I saw this response on ABestWeb a while back, and apologize that I don’t have that thread included here, sorry.  This person responded to a termination letter they received because they had no clicks or sales in that particular program.  His response is a perfect reason why you don’t remove affiliates based on inactivity.  I […]

The Performance Marketing Association (PMA)  just announced new working group structures.  I was fortunate enough to work on one of the initial working groups during the forming of the PMA, membership fees I believe, and it was a fun experience.  I got to work with some great people and brainstorm ideas on how to make […]

4 things every multi-channel retail affiliate manager should be looking at to optimize their affiliate program. From new to file percentage to margin contribution, things you should be looking at.